Humber ADMC150. Chapter 2

The collection of businesses and products that make up a company is called its ________.

Making more sales to current customers without changing a firm's products is called ________.

Which of the following is the final step in the strategic planning process?

________ should be market oriented and defined in terms of ________.

According to the text the best known product portfolio planning method was developed by ________.

In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.

________ entails reducing the bus. portfolio by eliminating products that no longer fit the company's overall strategy.

The first step in strategic planning is to ________.

In a SWOT analysis, which of the following refers to factors in the external environment?

Mission statements should be both meaningful motivating.

Business portfolio planning involves two steps: ________ and ________.

To be successful at marketing, companies must effectively turn marketing planning into ________.