COM230 Exam 2

Which company came in #1 on the "Top 20 Corporate Givers" list as shown in the textbook?

Public Relations with no, or limited resources, is known as

Charitable giving has increased partly because of the

A social media personality who has gained a large following with original content is known as an

Wednesday's exam will have how many true/false questions?

Which of the following is good to do during a media interview

What organization had a crisis due to equity issues between men and women?

One of the student informational interviews featured this person, who was Professor Beckman's colleague at HBC

Guest Speaker Tera Bollig works for PRSA

Tourism drives the charge to

CSR stands for

What is as important as horsepower?

What is the most effective type of employee communications?

"Pitching" is

What is the one thing internal communications comes down to?

An example of "owned media" would be

If you only learn one thing this semester, it's that this adhesive should never be used in your hair

One of the corporate giving trends is

An example of a "paid wire" is

Which function of PR must nonprofit organization's master?

What is the most beneficial form of research on which to lay the groundwork for effective employee communication?

What percentage of U.S. companies block their employees from accessing social media at work?

What is one social media communication "lesson" from the Gorilla Glue Girl incident?

A company should do a media interview only if the CEO is capable of

The "We Can Do It" campaign from World War II is an example of a slogan used in government communications.

Getting the public to take action or support legislation is a form of

Which of these is an example of paid media?

The highest level of government in the United States is

Voice of America is the nation's official

The term used to describe making sure external communications aligns with a company's internal communication.

Reese Heitzman's informational interview was with Pete Watkins, who now works sports marketing at

The U.S. Chamber of Commerce spends the most money on

Which social media do advocates cite as the best use to tell the organization's story visually?

Fair taxation is one of the things businesses expect from a community

"Consumer class" refers to a group of people consumed with a lifestyle of

Carlos Conlon's presentation with was Carmen Hauck, who worked in what industry?

Dillon Rosado's informational interview was with Derek Sonmore, who graduated from Saint Mary's 30 years ago.

Guest Speaker Tera Bollig works internal communications for

An example of a coalition group is

The company whose CEO capitalized on a viral skateboarding video was

The PRSA Webinar featuring Melissa Vela-Williamson that we watched in class was about

There are fewer and fewer jobs in government public relations

One of the activities of a lobbyist is to

According to the textbook, the world's most valuable brand is

Online consumer "word of mouth" is known as

A good time to use publicity is when you

The best-known product testing group is

90% of consumers say what influences their buying decisions more than marketing?

According to class lecture, this activity is growing at businesses and an expectation of communication professionals.

About what percentage of journalists view academic subject matters as credible experts?