Entrepreneurship & Small Business Management Chapter 12 Part 1 Test Review Promotion Strategy

Question 1

Scheduled Date of Run or Release should be included in a promotional plan

Accepted Answer

True

Question 2

Radio is considered advertising methods

Accepted Answer

True

Question 3

The ___________ of a business coordinates all aspects of a product and institutes promotion

Accepted Answer

Promotion Strategy

Question 4

Tranisit Advertising is considered advertising methods

Accepted Answer

True

Question 5

Companies sell low-valued products cannot afford personal selling while high-valued can

Accepted Answer

Product Value

Question 6

A combination of different promotional elements a company uses to reach an influence customers

Accepted Answer

Promotional Mix

Question 7

Established lines of communication the same way they have established channels of distribution

Accepted Answer

Promotional Channels

Question 8

Other Print Media is considered advertising methods

Accepted Answer

True

Question 9

Selling conducted by direct communication with a prospective customer

Accepted Answer

Personal Selling

Question 10

Internet is considered advertising methods

Accepted Answer

True

Question 11

Timing is an important factor in your preopening plan

Accepted Answer

Let potential customers know you are opening for business

Question 12

Direct Mail is considered advertising methods

Accepted Answer

True

Question 13

Rationale and Other Pertinent Notes should be included in a promotional plan

Accepted Answer

True

Question 14

The impression of your company through the eyes of the public is important

Accepted Answer

Establish a positive image

Question 15

Hiring new employees for promoting are preselling objectives

Accepted Answer

False

Question 16

Preopening plans consists of promoting beforehand to get money flowing before opening the doors

Accepted Answer

True

Question 17

Rebates, Samples and Premiums are considered types of sales promotions

Accepted Answer

True

Question 18

Make doing business with you an appealing option

Accepted Answer

Interest customers in your new company and your products

Question 19

Promotion is communication intended to _______, _________, and ___________ a target market

Accepted Answer

Inform, Persuade, Remind

Question 20

Clearing up customers' questions and concerns are preselling objectives

Accepted Answer

True

Question 21

Costs should be included in a promotional plan

Accepted Answer

True

Question 22

Paid, non-personal presentation of ideas, goods or services directed at mass media via sponsors

Accepted Answer

Advertising

Question 23

In some businesses, preopening efforts should be capped off with a grand opening event

Accepted Answer

Bring in customers or have them contact your business

Question 24

Displays are considered types of sales promotions

Accepted Answer

True

Question 25

Introducing new goods or services are preselling objectives

Accepted Answer

True

Question 26

Television is considered advertising methods

Accepted Answer

True

Question 27

Directories are considered advertising methods

Accepted Answer

True

Question 28

Financing should be included in a promotional plan

Accepted Answer

False

Question 29

Number of Runs, Copies, or Items should be included in a promotional plan

Accepted Answer

True

Question 30

Submit Dates should be included in a promotional plan

Accepted Answer

True

Question 31

Strategy should be included in a promotional plan

Accepted Answer

False

Question 32

Advertising is often needed in advance of new products, upcoming season and sales

Accepted Answer

Time Frame

Question 33

Used to introduce a new product, clear out inventory, attract traffic, and lift sales

Accepted Answer

Sales Promotions

Question 34

You need to decide what combination of activities will give you the best results for your money

Accepted Answer

Cost

Question 35

Must match to your promotional options

Accepted Answer

Target Market

Question 36

Brief Description should be included in a promotional plan

Accepted Answer

True

Question 37

Newspapers are considered advertising methods

Accepted Answer

True

Question 38

Specific Media Placement should be included in a promotional plan

Accepted Answer

True

Question 39

Placement in the media of newsworthy items about a company, product or person

Accepted Answer

Publicity

Question 40

The four elements of a promotional mix are

Accepted Answer

Advertising, Sales Promotion, Publicity, Personal Selling

Question 41

When creating an ongoing plan, you should plan to

Accepted Answer

All of these

Question 42

A series of related promotional activities with similar theme

Accepted Answer

Campaign

Question 43

Marketing should be included in a promotional plan

Accepted Answer

False

Question 44

Communicating information about sales are preselling objectives

Accepted Answer

True

Question 45

Magazines are considered advertising methods

Accepted Answer

True

Question 46

Sweepstakes and Contests are considered types of sales promotions

Accepted Answer

True

Question 47

Influencing potential customers to buy before contact is actually made

Accepted Answer

Preselling

Question 48

The two types of promotional plans are ___________ and ___________

Accepted Answer

Preopening / Ongoing

Question 49

Explaining major features and benefits of your product are preselling objectives

Accepted Answer

True

Question 50

Outdoor Advertising is considered advertising methods

Accepted Answer

True

Entrepreneurship & Small Business Management Chapter 12 Part 1 Test Review Promotion Strategy

Questions 50

Entrepreneurship & Small Business Management Chapter 12 Part 1 Test Review Promotion Strategy

Questions 50