Ad Techniques

the use of humor may help people remember the ad and want to buy to product because of the positive association

Testimonial- a recommendation to use a product from a celebrity

the product tastes good, looks good, or feels good. Sounds or pictures appeal to the sense

the use of facts or statistics to impress people and encourage them to buy something

This brand is better than other brands of the same product

you will save money or get something for free if you buy this product

an animated character that promotes a product

this appeal implies that the product will make you better looking, healthier, richer, more popular, happier..etc

Implies that everyone else is using the product, so you should too

A "catchy" song or phrase that helps you remember a product

Super athletes, superhero's, movie stars, the beautiful, the rich, the powerful, or things associated with them.

the appeal implies that this product takes you back to the "good old days"