Marketing Concepts Review Quiz

Name that Function! A customer does a taste test and answers questions at a grocery store.

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.

Name this Marketing Mix! Muskego Floral adds an Online shopping site.

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

The iPad Air "ultra thin" lightweight design is a product feature?

The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?

Name the part of this ad below labeled "1".

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.

Name the part of this ad below labeled "3".

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.

Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.

Name the part of this ad below labeled "2".

The 4P's, also known as the marketing mix are:

Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.