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Content Marketing Quiz Flashcards | StudBud
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Content Marketing Quiz
Content Marketing Quiz
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Questions
20
Answers
1
What is one of the benefits of content marketing?
Increased sales
Better click-through rate
2
What's the method of defining a customer's decision-making process from the time they enter the market until purchase.
Lead scoring
Journey map
Sales funnel
Sales-qualified lead
3
What is SEO content marketing?
Keyword-targeted content
Sales-driven content
4
What is the first stage of the content marketing sales process that focuses on the top concerns of your audience?
Consideration stage
Awareness stage
5
What percent of the buying decision is made before a prospect talks to the company?
65%
70%
75%
80%
6
What is the building block of an SEO strategy?
Keywords
Content
7
Which is not one of the big five content marketing concepts covered in "They Ask, You Answer?"
Problems
Pricing and costs
Versus and comparisons
Content
8
Which content is best for the consideration stage of content marketing?
Case studies
Newsletters
Videos
Blog posts
9
In sales, what is a bottom funnel?
Helps sales team close a sale
Helps sales team begin a sale
10
What is SEO?
Improving a website's organic traffic from search engines
Improving a website's paid traffic
11
What is a conversion?
When a consumer opens an email
When a consumer has taken an action your organization deems meaningful
When a consumer takes any action on your organization's content
When a consumer engages with your organization's content
12
Which one is an example of bottom funnel content?
Landing page
Letters
Flyers
Email
13
Businesses with blogs get what percent more leads than other companies?
67%
49%
71%
54%
14
Content marketing is the art of communicating with your prospects and customers without having to sell to them.
False
True
15
Which definition best defines an audience?
A group that might casually engage with your content
A targeted and clearly defined group of individuals
16
What should the central message be during the closing stage of content marketing?
What your business offers
Audience's pain points
Educational information
Differentiating benefits of what you sell
17
Which one is an example of top funnel content?
Brochures
Emails
18
Inbound marketing and content marketing are different terms for the same strategy.
False
True
19
Trust is one of the most important parts of content marketing.
False
True
20
In sales, what is a top funnel?
Helps drive customers to website
Helps drive customers to a contact
Helps drive customers to pricing
Helps drive customers to content
