IV-independent var; DV=dependent var. A multiple regression equation is best described by which

DV is predicted by intercept + values of slope x each IV

Types of research designs include:

exploratory, descriptive, & causal

ASSOCIATIVE tests show if there is a systematic relation betw the amount of 1 variable and the:

presence or amount of another variable

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Marketing Research Overview

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research methods; marketing research; review of concepts

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Questions 10

Answers

1
Iams markets 20 diff types of dogfood. This is an example of:
market separation
market segmentation
differing markets strategy
marketing variation
2
A relationship in which the presence of 1 variable is associated w presence of another is:
monotonic relationship
linear relationship
causal relationship
nonmonotonic relationship
3
IV-independent var; DV=dependent var. A multiple regression equation is best described by which
y= a + bx
IV is predicted by slope + values of intercepts x each DV
DV is predicted by intercept + values of slope x each IV
IV is predicted by the intercept + values of slope x each DV
4
To be useful for a marketer, differences must at LEAST be:
at a ratio of 2 to 1
statistically significant
at a ration of 10 to 1
new and not part of existing knowledge
5
The R between # of years of education and cigarette smoking is -.89. As education increases:
smoking tends to increase
only 89 out of every 100 people in the study would not smoke
smoking tends to decrease
smoking changes 89 percent
6
X had a 12% dip in marketshare & doesn't know what's wrong.What research design should be used?
causal
experimental
exploratory
explanatory
7
Types of research designs include:
deductive, descriptive, & exploratory
exploratory, descriptive, & causal
causal, experimental, & exhaustive
exploratory, exploitative & competitive
8
Which is a 'straight-line' relationship betw 2 variables?
causal relationship
curvilinear relationship
monotonic relationship
linear relationship
9
Which analysis tests for the presence of a nonmonotonic relationship?
Correlation
ANOVA
Cross-tabs
Regression
10
ASSOCIATIVE tests show if there is a systematic relation betw the amount of 1 variable and the:
presence or amount of the same variable
presence or amount of another variable
nonpresence of a regressive relationship
presence of unobservable variables

Marketing Research Overview Flashcards | StudBud