Semester 2 Exam 5 Study Guide

____ BEST describes the marketing activity of promotion?

Medication that the client is taking will be listed on the Medical History Form.

____ is the most important thing a practitioner can share with their clients when promoting their practice?

_____ is the BEST way to reward loyal clients & create ways to increase their session frequency in a more affordable way

What is the best plan of action to set yourself apart from your competition?

____ is the step of the therapeutic procedure that examines the outcome of the session.

____ percentage of clients will not return if unhappy with any aspect of your service.

___ must be received from the client that acknowledges that they have received & understand the nature of your service.

________ is a follow-up method that can greatly increase the effectiveness of direct mail flyers/letters.

____ is talking with the receptionist of a Chiropractic office in an attempt to establish professional alliance.

Offering the same service to the same target market is a factor in determining whether another business is a competitor.

It takes on average ____ times as much $ and ____ times the effort in getting a new client rather than retaining one.

____ is the term used for age, income level, occupation, gender and education level.

People tent to trust a branded website over social media information.

Which scalene is difficult to distinguish from surrounding muscle bellies?

Appealing to the practitioner's aesthetic sense best identifies the key elements of brochures & business cards.

The pain scale is objective.

Exceptional service includes pampering the client, designing a luxurious office environment.

Which BEST describes a community relations marketing activity?

The galea aponeurotica forms the bridge between the frontalis & occipitalis.

TV is a marketing tool that will reach the widest audience.

______ BEST describes what makes someone unique to the media.

_____ best describes psychographics.

_____ is the MOST effective and LEAST costly marketing tool.

The longus colli & longus capitis attach from the anterior surface of the cervical vertebrae to the occiput and atlas.

Purpose, opening, body and conclusion are the parts of a presentation design.

____ attaches to the frontal, temporal and parietal bones.

____ is contralateral rotator of the head.

What are the four steps of the therapeutic procedure (in order)?

When starting a new practice, what percentage of time should you spend in marketing?