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ag comms part 2 Flashcards | StudBud
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ag comms part 2
ag comms part 2
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1
Which of the following is the definition of Hispanic?
anyone who speaks spanish
people from centeral and south america
a person who is from a spanish-speaking land or culture
all of these are correct
2
Which of the following is NOT an important element of a websites’ user experience?
How a user interacts with the website’s topic
How a user interacts with the website’s content
How a user interacts with the website’s interactive features
How a user interacts with the website’s navigation
3
In which of the following sections of the inverted pyramid should you extend on the5 W’s and H?
secondary information
background information
lead
additional information
4
________ means passing off someone else’s work as your own.
Altruism
Attribution
Purism
Plagiarism
5
Which of the following is not one of the criteria news directors and editors use todetermine newsworthiness?
conflict
all of the above are criteria used
prominence
timeliness
6
_____________ graphics are images composed of mathematically defined shapescreated by illustration programs.
process
vector
TIFF
raster
7
The best way to illustrate different percentages that total 100% is a
Line chart
Text List
Pie Chart
Bar chart
8
_________ means passing off someone else’s work as your own
attribution
plagarism
purism
alturism
9
Which of the following scenarios would be classified as a conflict of interest?
A reporter receiving an incentive to cover a controversial story
A reporter writing about their home farm
A reporter who writes a story without interjecting their opinion
none of the above
10
What does the term “libel” mean?*
Libel is a form of plagiarism practice by some journalists.
Libel is a form of written defamation
form of security journalists need have to ensure trustworthiness.
Libel is a form of spoken slander.
11
Developing an effective news media relations strategy for your organization can do all of the following except..
Build credibility in your program, event, or activity
Possibly recruit support for your program.
Extend the reach and increase the frequency of your message.
Enhance the public’s perceptions of your program, event, or activity.
12
Which of the following scenarios would be classified as a conflict of interest?
A reporter receiving an incentive to cover a controversial stoRY
A reporter writing about their home farm
A reporter who writes about a story without interjecting their opinion
none of the above
13
Which of the following is correct?
The Davis College of Ag... & Natural Resource Sciences raised its’ tuition.
The Davis College of Ag.. & Natural Resource Sciences raised its tuition.
The Davis College of Ag.. & Natural Resource Sciences raised there tuition.
The Davis College of Ag.. & Natural Resource Sciences raised their tuition.
14
a ___ shot looks up at the object of interest.This angle creates a dramatic look, where everything appears magnified.
high angle
low angle
eye-level
none of the above are correct
15
When using text on digital slides such as PowerPoint or Google Slides, which rule is correct?
The rule of thirds
The rule of six
The rule of four
The rule of nine
16
A good lead paragraph should not have more than how many words?*
50
12
100
25
17
Communication,written/oral, has to be _, that is put in aspecific form by sender, using language, symbols, and metaphor
none of the above are correct
encoded
decoded
transposed
18
Which of the following should be asked when designing a website?
public opinion
marketing
public relations
strategic communications
19
The oldest continuously published periodical in North America is _____
The New Jersey Gazette
Dairy Today
Farm Journal
The Old Farmer’s Almanac
20
A ___________ resume allows you to highlight the experiences that show you toyour best advantage.
Systematic
Functional
Corporate
Chronological
21
This term refers to allowing writers’ opinions, prejudices, and bias to enter a story.
Editorializing
Right justification
Jargon
Defamation
22
what isnt one of the steps in writing a business letter?
write clearly
use a large font
write a draft
know your purpose
23
What is the official abbreviation of a Web address?
URL
PNG
HTTP
ORG
24
When is it acceptable to abbreviate the words “millions” or “billions” (e.g. $45M or 5B)?
In the headline of a news story where space is limited
Only when used with a dollar amount
In any usage within a news story
Millions and billions should never be abbreviated
25
Which of the following is not a type of business letter?
all of the above are types of business letters
request letter
cover letter
response letter
26
_ is the attempt 2 promote goodwill/garner publicity on behalfof a company/organization/ individual through earned media
strategic communication
marketing
public opinion
public relations
27
What type of campaign would be most effective @ persuading the local community 2 reduce their use of single-use plastics
an informational campaign
an educational campaign
a social marketing campaign
an advertising campaign
28
A news release does not always include which of these elements
a release date
the words "FOR IMMEDIATE RELEASE"
a boilerplate
Contact information for the writer and the person being interviewed
29
The term “end-user” refers to _______.
The audience for an app, software, or hardware
The creator of an app, software, or hardware
none of the above are correct
The company who owns an app, software, or hardware
30
___________ is anything that reduces the integrity or clarity of the message.
noise
gobbledygook
channel
feedback
31
When designing a document, __________ refers to the dominant focus or elementon a page.
proportion
order
unity
contrast
32
The process of creating and marketing a brand is called________.
selling
promotion
marketing
branding
33
A news release does not always include which of these elements?
a boilerplate
a headline
a dateline
the rords "FOR IMMEDIATE RELEASE"
34
Which of the following is not a specific aspect of text application?
Contrast
Captions
Titles
Headings
35
Most people read photo captions_______________
before they view the photos
immediately after they view the photos.
before anything else in the document
immediately after they read the headlines.
36
You should do all of the following for an interview except:
Develop your own shorthand
Suggest words when the interviewee can’t think of what to say
Take notes instead of relying on your memory
bring extra pens, pencils, & paper
37
Which file format is not typically displayed in a web browser?
GIF
PNG
SVG
PSD
38
Which sentence would be acceptable in an article, assuming none of these acronyms had already been used in same article?
The USDA works tirelessly to create safe agricultural policies for all.
The vet had to perform a c-section during the delivery.
none of the above
The UK is home to several new and emerging agricultural innovations.
39
______ involves a variety of tools and techniques to develop incentives tocreate a perception of greater brand value
cause-related marketing
none of the above are correct
direct marketing
web marketing
40
This term refers to a story in a newsletter that continues onto another page.
Split
Jump
Skip
Carry-over
41
A news release should be sent to local media ____
Immediately after your chapter takes part in a competitive event
Immediately after your chapter does well in a competitive event
Only if your chapter does well in a competitive event
Sometime after your chapter takes part in a competitive event
42
What is the official abbreviation of a Web address?
ORG
URL
HTTP
HTML
43
A(n) _____________ is a group of words that does not express a completethought.
sentence fragment
comma splice
none of the above are correct
run-on sentence
44
In web design, ___________ link from one part of a Web page to another part ofthe same page.
object links
extrenal links
anchors and target links
text links
45
When using an exclamation point (!), which of the following guidelines is advised?
Use to avoid undue animosity
Exclamation points can be used in place of semicolons
avoid overuse
Place a space before the exclamation point
46
Which of the following might be important for you to know about your audience?
what they need
all of the above are corrrect
what they like
their age
47
A(n) ____________is a recorded quotation, the exact words spoken by someone intheir own voice.
B-roll
slug
package
soundbite
48
When framing a video or photo, which of the following puts the object of interest in the best position?
rule of sixths
rule of thirds
rule of ninths
rule of fourths
49
The name for a complete TV news story, generally 90-second – 2 minutes in length is called a ________.
compression
B-roll
voice over
package
50
The oldest continuously published periodical in North America is ______.
dairy today
the new jersey gazette
the old farmer's almanac
farm journal
51
_____________, or dyadic, communication is between two persons, such as acouple, friends, neighbors, or family members.
small-group communication
extemporaneous communication
interpersonal communication
public communication
52
____________ refers to the portion of the scene in focus in the camera.
depth of field
Aperture
composition
caption
53
, risk communicators should have knowledge and skills in all of the following except
risk assessment
risk management
audience analysis
campaign development
54
When designing effective print visual communications pieces, what is the minimum resolution to avoid pixelation
150 ppi
420 ppi
72 ppi
300 ppi
55
In the video production process, this phase consists of in-depth research on thetopic that will be covered in the video.
audience and program analysis
production
post production
preproduction
56
all/a sample of material is analyzed by researchers who look through each line of text/second of video for common theme
focus group
content analysis
message testing
psychophysiology
57
Which type of marketing is focused specifically on the end-user?
effective marketing
digital marketing
direct marketing
targeted marketing
58
A news release should be sent to local media _________
Only if your chapter does well in a competitive event
Immediately after your chapter takes part in a competitive event
Immediately after your chapter does well in a competitive event
Sometime after your chapter takes part in a competitive event
59
Which method of gathering information is least acceptable when reporting a story?
facetiming somone
taking face-to-face
all of the above are correct
messaging over facebook
60
In the communications process, what are the barriers to receiving or decoding a message called?
barriersn
noise
distraction
obstacles
61
Which of the following is not considered one of the characteristics of newsworthiness?
conflict
significance
proximity
reporter interest
62
In video shot composition, __________ refers to the way the various elementswithin the video screen are arranged.
continuity
shot sequencing
framing
jump cut
63
Which of the following is correct?
The College of Agriculture & Natural Resource Sciences raised there tuition
The College of Agriculture & Natural Resource Sciences raised their tuition
The College of Agriculture & Natural Resource Sciences raised its tuition
The College of Agriculture & Natural Resource Sciences raised its’ tuition
64
a source of information transmits a message through a channel to a receiver who decodes themessage.
kruskal-wallis
kolmogorov-smirnov
smith-level
shannon-weaver
65
Photo captions should ________.
Be written in present tense
Be written in boldface
Be written in past tense
Identify people from right to left
66
What sentence would be acceptable in a story, assuming that this was the first reference of the subject within the story
none of the above
Dr. Gibson, who serves as the superintendent of the National FFA Ag...
“I do this... this event worthwhile,” said Ms. Crabtree, a member of..
Dr. Steede, a member of the National FFA Agricultural Communications
67
__ speeches aregiven to reinforce beliefs about a topic, tochange their beliefs about a topic, or to move them to act.
special occasion
informative
persuasive
extemporaneous
68
The _________ is the first paragraph in the news story
editoria
thesis statement
lead
headline
69
When a writer’s opinions, prejudices, and/or bias are allowed to enter a story, it is called__________.
justification
defamation
editorializing
jargon
70
In graphic design, we use visual graphics to ________.*
Fill up space
Make the page busier
Provide a lot of information in a small space
Emphasize important elements
71
Process color printing uses which color format _________.
RGB
CMYK
grey scale
four color
72
When conducting an interview, a _____ question allows the interviewer tofollow up on something the interviewee has said.
mirror
leading
probe
close-ended
73
A news story should be written completely in...
second person
direct quotes
first person
third person
74
When using an exclamation point (!), which of the following guidelines is advised?
avoid overuse
Place a space before the exclamation point
Exclamation points can be used in place of semicolon
Use to avoid undue animosity
75
A good lead paragraph should not have more than how many words?
50
15
100
25
76
What type of chart would be best for showing trends in the attendance of the National FFA Convention over time?
a bar chart
a scatter plot
a pie chart
a line graph
