stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
MKT200 Unit 1 and 2 Flashcards | StudBud
Explore
/
MKT200 Unit 1 and 2
MKT200 Unit 1 and 2
20 terms
·
StudBud Administration
·
40 plays
Review of concepts from Chapters 1, 2 and 3
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
A marketing return on investment
Measures the profits generated by investments in marketing
Can only be calculated once a year
Pays for the electric bill
Is only monitored by the financial department
2
A combination marketing department
Has parts of functional, geographical, product and market organization form
Sells one product line
Has marketers assigned to different countries or regions
Is headed by different specialists
3
Which of these is NOT one of the five core customer and marketplace concepts?
Needs, wants and demands
Market offerings
Value and satisfaction
Profitability
4
MKT200 is the coolest class ever!
False
True
5
The microenvironment includes all the factors outside of the company's control.
True
False
6
Marketing is...
A new extreme sport in the Winter Olympics.
The process of making ads.
Buying and selling products.
The process by which companies engage customers & create relationships.
7
In the consumer's view, marketers should aim to
Provide convenience
Offer solutions to a problem
Initiate two-way conversations via Facebook
Offer discounts
8
The Four As of Marketing are affordability, acceptability, accessibility and awareness
True
False
9
Some critics say the fifth "P" should be packaging
True
False
10
Customer satisfaction
Is the only thing company's worry about
Doesn't matter as long so you are making money
Can be measured with a smile
Depends on the products perceived performance relative to expectations
11
Baseball Yogi tea is an example of a company
Being reactive
Being proactive
Capitalizing on a growing market
Trying to show the sensitive side of athletes
12
What is the first step in the marketing research process?
Interpreting data
Implementing a research plan
Developing a marketing information system
Defining the problem and research objectives
13
A company should target markets that can bring profit, generate customer value and...
Have success with only rich people
Sell everything very quickly
Sustain it over time
Bring in negative media coverage
14
The act of obtaining a desired object from someone by offering something in return speaks most closely to
exchange relationships
value satisfaction
needs, wants and demands
market offerings
15
A SWOT Analysis is
Used only by the financial department of a company.
A complete analysis of the company's situation.
A measurement of how many flies you killed with the swatter.
A way to determine what ads to run.
16
The science of choosing a target market and building relationships with them is called...
Selling
Market positioning
Marketing Management
Segmentation
17
The value delivery network is composed of the company, its suppliers, its distributors and its customers.
False
True
18
The Four Ps of marketing are product, price, place and plan
False
True
19
Size, density, age, location and occupation are all part of what marketing environment?
Geographic
Demographic
Economic
Cultural and social
20
Disney's RFID technology is an example of
A way to increase marketing ROI
A new generation taking over marketing
Technological environment changes
Bumblebee's magical powers
