Marketing, as a business function, is

creating and maintaining satifying relationships

Recreational sports need a celebrity to endorse them in order to

attract more of the population in general

What is the purpose of the NCAA?

create and regulates guidelines and rules for college sports

Assisting inthe designand development of new products is

marketing-information management

Which three cities recenty lost their NFL teams?

Cleveland, Houston, Los Angeles

studbud

Sports Marketing

20 termsStudBud Administration29 plays

Sports marketing quiz over chapters 1, 2 and 3

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
Marketing, as a business function, is
none of the above
creating and maintaining satifying relationships
encouraging customers to purchase products
another term for grocery shopping
2
Offeringcoupons to entice customers to try a product as a discounted price is an example of
promotion
product/service planning
purchasing
none of these
3
A target market is
a specific group of people you want to reach
People who might buy the same thing of the knew about it
people who have something in common
all the above
4
The elements of the marketing mix are
product and pricing
all the above
promotion
place
5
Niche travel designs vacations for
families with small children
snow skiers
music enthusiast
all the above
6
Recreational sports need a celebrity to endorse them in order to
create more sales for equipment manufacturers
none of the above
attract more of the population in general
attract more young people
7
Which of the following is a perk for a franchise owner
morale
heightened emotion
enthusiam
all the above
8
What is the purpose of the NCAA?
to limit the number of fans per team
donate money to the winning team
regulates profits
create and regulates guidelines and rules for college sports
9
Dollars from sponsors of NCAA sports support
The NCAA Championship
expansion of he NCAA program for young adults
a ool of dividends to be split among investors
a and b
10
Sponsorships are
ilegal in collegiate athletics
both a and b
recognitionfor major corporations an small businesses
needed financint sources for universities
11
Assisting inthe designand development of new products is
product/service management
financing
marketing-information management
none of these
12
Which of the following will have to work togethr to bring a team to a city?
other team owners
local government
all the above
the league
13
The amount of money spent on big league sports in the United States indicates__________
cities compete to land teams
Both A and C
intense demand for professional sporting events
consumers will not spend a lot of money on sports
14
Sports franchise ownership carries __________ power with it.
all the above
social
financial
political
15
Name technological advances that have increased the possibilities for marketing.
internet
radio
televison
all the above
16
Gross impressions
is the number of media mentons of an athlete or product
can occur in any marketing, not just sports marketing
all of these
ocur whenyou see a corporate emblem on an athletes jersery
17
An example of product usage is
how often you eat corn chips
your income
your family's customs
where you live
18
Specific Information about people, such as income, age, and gender is known as
poll results
population variables
none of these
demographics
19
A amateur athlete
b and c
participates in a sport for money
can be any age or in almost any physical condition
participatesin a sport for he enoyment of challenge of it
20
Which three cities recenty lost their NFL teams?
Los Angeles, Dallas, Cleveland
Baltimore, Houston, Tampa
Cleveland, Houston, Los Angeles
Nashville,Houston Cleveland

Sports Marketing Flashcards | StudBud