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Marketing Essentials Flashcards | StudBud

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Which is a characteristic of advertising?

Which is a goal of sales promotion?

Marketing Essentials

9 terms·StudBud Administration·10 plays

Test your knowledge on key concepts and strategies in marketing

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Questions 9

Answers

1
Which is a goal of sales promotion?
Design packaging
Improve product
Increase sales
Hire staff
2
Which is a characteristic of advertising?
Direct contact
Personalized message
Paid promotion
Free publicity
3
True or false: Advertising is free
True
False
4
Which is a type of sales promotion?
TV interviews
Discount coupons
Product reviews
Market surveys
5
Which is a goal of personal selling?
Cost cutting
Build relationships
Mass advertising
Product innovation
6
What is a feature of personal selling?
Mass reach
Automated process
Face-to-face interaction
Low cost
7
What does personal selling involve?
Billboards
Online ads
Mass media
Direct interaction
8
Which is a benefit of advertising?
Brand awareness
Fewer competitors
Less regulation
Lower costs
9
What does a promotion mix aim for?
Employee training
Product creation
Market research
Customer engagement