KSS-429 Quiz #1

The ability to gain access to a potential customer is an important part of market segmentation.

In sport marketing terms, the concepts of “marketing” and “promotions” are interchangeable.

Which of these makes the sport marketplace unique compared with other industries?

Analyzing the market and the organization is one of the five strategic components of marketing management.

What early example of sport marketing was used to help market cigarettes?

For a sport organization, business objectives should always drive decisions when conducting market research.

Many sport consumers consider themselves experts.

Which of these is not a reason why sport marketing is different from many other types of product marketing?

Simultaneous production and consumption is a unique aspect of sport marketing as far as price is concerned.

Which of these is not a key ingredient of a successful sport branding effort in today's marketplace?

What sport marketing giant was originally known as Blue Ribbon Sports?

Which of these is an example of marketing through sport?

Which of these is not a common way in which brand marketers have used interest in sports to sell their products?

Which of these is not an example of marketing myopia?

Income, age, family status, number of children, and profession are all variables in state-of-mind segmenting.

Which of these would not be considered syndicated data?

Which of these would be considered an environmental factor that affects consumer behavior?

When sport marketers focus on short term gains rather than examining the long-term needs of consumers, it is called

The price of the sport product itself is invariably quite small in comparison with the total cost paid by the consumer.

A sport fan who is enticed into buying a ticket to a game by a promotion had her consumer behavior affected by