Exam 4 Review -B2B PR

Which of the following would be considered when determining if a company can meet LinkedIn Live requirements?

True or False: The company cover page photo should reflect the company image and personality.

True or False: Linkedin is 1 of 3  most valuable social networks to journalists

This streaming platform enables B-2-B marketers to broadcast in real-time.

This is an exposition type of event where businesses can showcase products and services.

What “reconnaissance” information would be helpful to gather during a conference?

True or False: Seminars are also known as road shows

Which of the following would NOT be a helpful metric to collect after a conference has ended?

Which of these describes PR involvement in event planning for B2B communications?

True or False: LinkedIn's conversion rate is lower than the rate of other social media networks.

This type of press release would be appropriate to release prior to an upcoming conference.

What percentage of B2B companies say they use LinkedIn for Lead Generation?  

True or False: You should not start with an About Us section

What type of characteristics should a company consider when deciding whether to be a sponsor of someone else’s event?

Which of the following is NOT a reason why LinkedIn is the most valuable social network to journalists?

Which of the following should a company post on Linkedin?

What is PR’s role as it relates to marketing/promotional events?

This type of meeting typically appeals to remote audiences.

What is it called when companies analyze whether or not they should sponsor an event?

Which communication would not be appropriate to send prior to an upcoming conference?

Which percentage of B2B leads come from Linkedin?

Using Linkedin statistics helps B2B marketers to

Which of the following should not be posted as a link on Linkedin?

This type of meeting typically goes on the road.

Which of the following is a challenge companies face when using social media?

True or False: The company page cover photo should reflect the B2B offerings your company should have.

You should provide a link on Linkedin when doing which of the following?

Which SM site is most frequently used by journalists to get news?

What should you consider when selecting locations for roadshows?

True or False: Your company LinkedIn photo should be a picture of the company logo.

Which of the following accurately describes Linkden's conversion rate?

This describes the percentage of website visitors converted to being a customer of the company.

Which of the following would be helpful to collect after a conference has ended?

True or False: Web events became more popular once COVID occurred

A generic thank you can include which of the following?

Which of the following is one of the top reasons Journalists use Twitter?

This is a formal event where industry experts meet to discuss trends, challenges, and opportunities.

Which of the following would be considered tangible?

Which SM platform do many journalists expect to use less frequently this year?

True or False: In-person events have bounced back since Covid cases have lessened

True or False: LinkedIn is the only SM platform that a B2B company should use.

Which of the following would be considered intangible?

The About Us section can include which of the following?

True or False: A blog post can be utilized on Linkedin

True or False: You do not have to provide a link when describing another company's work.

Linkedin’s popularity has grown by________ among journalists

In this type of communication, different people get different messages.