MGT 215 - Final Review

The “escalator concept” is used when the sport organization is participating in:

This concept focuses on educating yourself about the NEEDS, goals and relationship with your customer.

Which of the following is descriptive of age, gender, education level, occupation, ethnicity (WHO is the buyer)

All of the following are examples of publicly traded sport companies except:

Indoor facilities with the primary purpose of hosting sporting and entertainment events.

__________ act primarily as in-house advertising agents for the various events booked into facilities.

In the acronym SVOD, the S stands for ___.

Anything that ties into radio, television, and digital technology is considered ___.

Perhaps no avenue within the sport industry holds more job opportunities, particularly at the entry level, than:

Sales in the sport industry places an emphasis on the importance of:

Which is NOT a factor influencing consumer behavior in sport?

The process of retaining customers. Includes providing continued satisfaction & reinforcement to present/past customers

What market segment in sport has grown from 130 million in 2012 to 1.1 Billion in 2019?

Opportunity to sell entitlement of arena or stadium, practice facility, or the team itself

Expected $ value return on each alternative investment, stated as a percentage of the original cost of each investment

Which is NOT one of the top 3 revenue streams in SPORT in the US, currently?

In the spectator sport industry, teams compete against each other on the field but they must ___ off the field.

The final "step" in the sales funnel process is...

TVOD aka Pay Per View is an acronyms for

CRM means...