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FRANSHISE READING COMPREHENSION Flashcards | StudBud

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FRANSHISE READING COMPREHENSION

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Questions 7

Answers

1
Franchisees have contact with the franchisor...
both online and in person
only in person
NONE
only online
2
Where did the idea for starting a franchise come from?
A specialist organisation recommended it.
A competitor asked to purchase the company.
A customer suggested it
3
What disadvantage did the Chapman's original yacht brokerage business have?
the small number of boats for sale
its remote location
its small size
4
What advice does Neil give in the last paragraph?
A franchisor should recruit as many franchisees as possible
A franchisor should evaluate potential franchisees carefully
A franchisee should evaluate the franchisor carefully
5
what is the purpose of the article?
to explain how to start a boatshed.comfranchise
to give an account of a franchisee's experience
to describe the experience of one franchising company
6
Franchisees have contact with the franchisor...
only in person
NONE
only online
both online and in person
7
Including lots of photos on their website, meant that customers...
were more likely to buy when they viewed the boats.
bought more boats during each visit.
no longer viewed the boats in person before buying.