Consumer Resource Vocabulary 8

Interpretation of a media message; not actually heard/seen-it's the meaning we create from text

Comparing one product to another saying it's weaker or inferior in quality or taste

A particular group of consumers at which a product or service aimed

Division of the FTC designed to protect consumers AGAINST unfair and deceptive practices

How a consumer can correctly identify a particular product/service by viewing logo,slogan,ad

Money or other benefits that a consumer receives as fair compensation for a company's mistake

State by state law that establishes rights of a consumer who has purchased defective items

Economic policies that place emphasis on consumption

Designed to reach specific groups of people: age, class, gender, interest, other factors

A symbol or other design adopted by an organization to identify its products

Appeals to vanity, "smart, popular, rich people buy the product"

Implies that people just like you use the product

Reports to consumers on the reliability of businesses

Claims to power that can be used to protect yourself when purchasing goods or services

What you actually see/hear in an ad; include written/spoken, pics, sounds, graphics

A short and memorable phrase used in advertising

Makes you feel like you need to buy the product right away

Form of collusion; purpose is to coordinate pricing for mutual benefits of sellers

Wants to sell goods or perform services for payment

Practices that eliminate competition through secret agreements, limiting consumer's choice

Protects natural resources

Product's name or catch phrase is repeated over and over

A duty consumers accept to ensure their own safety and protection

Whose message is this? Who has control of the content?

Federal dept. responsible for farming, agriculture, and food policy

Helps ensure that consumers have a large selection of all kinds of goods and services

Established to promote consumer protection&eliminate harmful anticompetitive business practices

Join the crowd, everyone is doing it/ buying it

Items that are produces and sold for use/ purchase by people

A person or household who buys or uses goods/ services for their own use

Uses a celebrity or famous person to encourage you to buy a product

Activities that are performed in exchange for payment

When your personal info is stolen&used to gain access to your money or commit other crimes

Ensures food is safe, wholesome &sanitary; drugs/medical devices/ cosmetics are safe

Deconstructing a media message can expose values/biases of media maker& uncover the messages

Wants to obtain goods and services at a fair price

Persuades us to buy product by promising to give something else like coupon/discount/free gift

Using research or other data to make the product appear better than others

Appeals to people's fears, joys, sense of nostalgia, etc.