Ch 1 - Introductions to Business and Marketing

A _______________ is anything that can be bought or sold

Daily choices about the direction of a business activities are part of the ______________ of operational activities

The 4 P's of marketing, also called ___________

if a business wishes to profit, _______ must align with economic and market conditions

Is the science of how individuals,businesses and governmnets make decisions about satisfying wants with limited resource

Marketing Information Management (MIM) is also known as _________,is the process of gathering qualitative & quantitative

A _________ is a performance of a particular task in exchange for money

The concept of _____________ referes to the aspects of making, selling, and providing products in exchange for money

__________ is a specfic group of people a business focuses on selling their product to

A ____________ is a tangible item that is produced and sold to consumers

___________ are any daily activities that involve money

Involves aligning the other uctions of marketing to sell a product to the target customers at the right place,price,time

__________represents the path products take to reach end-users

_______are messages marketers send to customers to influence purchases

It defines customers' wants and needs and delivers goos and services to fulfill those needs

___________ is the process or technigque of promoting, selling and distributing a product or service

Learning how and why companies make marketing choices gives businesses the better understanding of the _______

What are the 4 P's of marketing? Product, place, price and _____________

Ways Businesses Contribute to Society: Inceasing Economic Benefits, providing products and ___________

_____________involve all activites concerning the creation of products

An __________ is a formulated thought or opinion

__________ serve to ensure a business is meeting the demand of its customers and able to compete with other companies

Marketing Concept: Customer needs, Company goals and __________

_______________ make up the majority of daily activities conducted by a business.

_________ is the percentage of the market for a product or service that a company supplies