E-Marketing Chapters 1 & 2

A website that is well-designed has what?

What do we call the data footprint left by all computers visiting a website?

The two types of websites are...?

S.E.R.P. is an acronym for...?

HTML and JavaScript are examples of what?

Every computer has a unique numerical identifier called what?

For low commitment conversions like leads, sometimes the best approach is...?

For complex messages or products requiring lengthy explanation, you should use what?

RWD is the method of coding elements of a webpage to optimize design. RWD stands for?

Websites that want visitors to call or fill out an email form generally use a what?

Color is important on a website, but not as important as what?

The name of the design philosophy that focuses on designing for small screens first is what?

The computer used to process information from search engine requests is called what?

The three elements of the Power Triangle are what?

An icon, image or statement that communicates that a site is legitimate is called what?

The primary lead generation method for most web sites is what?

Amazon.com invests little in traditional advertising because it relies primarily on what?

The term used to describe a webpage that is associated with a marketing campaign is called...?

Understanding the needs of a website's customers means addressing the needs of what?

Another term for Pop-Up Windows is what?

The information you type in a browser's address bar to locate a website is called what?