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Bhavika Chhabra Marketing Summative Flashcards | StudBud
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Bhavika Chhabra Marketing Summative
Bhavika Chhabra Marketing Summative
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1
22. Which of the following is an affirmation ?
I was rich.
I will be rich.
I am rich.
I want to be rich.
2
24. Which of the following is an emotional advertising appeal ?
Canadian Armed forces
Food
Perfumes
Automobiles
3
26. What is a drawback of direct-to home advertisements ?
They are often thrown away
Printing errors
People don't collect their pamphlets
Online advertisements generate more audience
4
21. Who quoted "Be the change you wish to see in the world. " ?
Michelle Obama
Barak Obama
Mahatma Gandhi
Michael Jordan
5
25. Which of the following is an advertising appeal ?
Technological
Common
Smart
Rational
6
35. ______ refers to the methods used to inform, persuade and/or remind people about a firm's products or brands.
advertising
marketing
selling the product
promotion
7
10. What does M in S.M.A.R.T mean ?
Marketing Mix
Meeting
Measurable
Marketing
8
30. The product is in which stage of its product cycle ?
maturity
introduction
growth
decline
9
34. ____ a pricing strategy that involves setting a high price for a new product. It is used for technological products.
cost-plus pricing
price skimming
value-based pricing
penetration pricing
10
1. Which of the following is not a P from the marketing mix ?
Promotion
Presentation
Price
Product
11
6. What is an example of out-of-home marketing ?
Radio
Billboards
Newspapers
Magazines
12
13. What is the best way to overcome procrastination ?
starting doing the tasks within 5 seconds
prioritise your tasks
take help of others
skip the tasks you don't like
13
33. ______ is the unique identity that distinguishes a product from similar products offered by competitors
brand image
brand logo
brand name
brand
14
4. People buy more of these goods as their prices increase. Which type of goods are they ?
Imported Goods
Giffen Goods
Such type of goods don't exist
Minute Maid goods
15
16. What does the following graph represent ?
price increases supply
Not enough information given
demand increases as the price decreases
price decreases demand
16
28. What does the Maturity stage in the Product Life Cycle mean ?
People don't prefer to buy that product
The product doesn't need much advertising
It gets out-of-stock easily
The product has its updated versions available in the market
17
14. The consumer market is very different from business market. State true or False.
False
True
18
7. In the movie Accepted, what does the main character do in order to form a curriculum ?
There was no curriculum
Students learnt from online videos
Public opinion
Copies it from other colleges
19
12. What can extremely high inflation lead to ?
breakdown of laws of supply and demand
poverty
unemployment
economic instability
20
17. The set of marketing tools that work together to satisfy customer needs and build customer relationships is called ?
Marketing concepts
Marketing mix
Marketing
Promotional mix
21
8. What does the graph below represent ?
A product is high in demand
Demand decreases as the price increases
Not enough information
Demand increases as the price decreases
22
5. Seasonal discount offers falls into which 'P' in the Marketing Mix ?
Price
Product
Promotion
Place
23
3. What does 'R' in S.M.A.R.T stand for ?
Rough
Rationale
Realistic
Reliable
24
31. If a team member is not able to perform well, you should.....
exclude them from the team
pressurize them to get the work done
report it to the teacher/supervisor
help and encourage them to perform better
25
27. What is a product cycle ?
Cycle of being sold for the first time in retail shops to thrift stores
Different uses of a product based on its condition
Life cycle of a product from its development to decline stage in the market
A product's life cycle from researching to selling
26
15. Weather and time can influences buying choices. State true or false.
False
True
27
9. What does Business Cycle mean ?
Business Trips
Outdoor business meetings
Cycle of boom and busts any company experiences
Business of cycles
28
20. What does having Mamba Mentality mean ?
living a successful life
being the best version of youself
being optimistic
working hard towards your goal
29
19. In the movie 'The Internship,' why did the main characters lose their job ?
Due to inflation, they were demanding a higher salary
The company had went out-of-business
Their position needed fresh employees
They weren't able to get more sales
30
29. Family is one of the least important influences on all customers. State true or false.
False
True
31
18. A combination of products, services, information, or experiences offered to a market to satisfy a need or a want.
Customer equity
Market offerings
Marketing environment
demands
32
2. While working in a team, which is the most important quality among the following ?
Getting the right answer
following the leader
Good communication skills
Let one person do all the work
33
11. The process by which companies build strong customer relationships to capture value from customers in return ?
Advertising
Marketing
Networking
Promotions
34
32. According to Shawn Achor, which of the following is not a happiness technique ?
Meditation
Gratitude
Journalising
Going for a drive
35
23. Which of the following is not a biological advertising appeal ?
toxic household cleaners
Automobiles
home security
pharmaceutical brands
