How does targeted advertising foster an unseen surveillance culture?

By tracking personal data without full user awareness

Which of the following is an example of targeted manipulation?

Using emotional vulnerabilities to influence decisions

What is a major concern consumers have about targeted advertising?

Uncertainty about how their personal data is collected and used

What can consumers do to protect their privacy from targeted ads?

Stay informed, opt out, and advocate for better privacy laws

What is one cited benefit of targeted advertising?

It improves user experience by providing relevant ads

What is targeted advertising?

Ads based on collected personal data

studbud

Targeted ADS

8 termsStudBud Administration10 plays

Imported from external platform

Flashcards8 cardsFPractice quizPHost liveL

Questions 8

Answers

1
After buying running shoes online, you see ads for sports gear on other websites. What type of targeting is this?"
Predictive Targeting
Behavioural Targeting
Contextual Targeting
Search Retargeting
2
How does targeted advertising foster an unseen surveillance culture?
By asking users directly about their preferences
By monitoring TV viewership
By limiting ads to social media platforms
By tracking personal data without full user awareness
3
Which of the following is an example of targeted manipulation?
Using emotional vulnerabilities to influence decisions
Sending ads through email campaigns
Creating generic ads for all users
Advertising products based on trending topics
4
What is a major concern consumers have about targeted advertising?
Uncertainty about how their personal data is collected and used
Ads being too colorful
Ads being too repetitive
Ads not being tailored enough
5
Seeing ads for items left in your Amazon cart is an example of what type of targeting?
Behavioural Targeting
Site Retargeting
Contextual Targeting
Search Retargeting
6
What can consumers do to protect their privacy from targeted ads?
Block all internet usage
Ignore the ads
Avoid using social media
Stay informed, opt out, and advocate for better privacy laws
7
What is one cited benefit of targeted advertising?
It decreases data collection
It eliminates advertising altogether
It ensures all users see the same content
It improves user experience by providing relevant ads
8
What is targeted advertising?
Ads sent via direct mail
Ads displayed on TV
Ads shown at random
Ads based on collected personal data

Targeted ADS Flashcards | StudBud