Marketing Concepts Test Flashcards

1

Which generation is technologically savvy?

2

There are how many foundations to marketing?

3

Which of the following is NOT a type of segmentation?

4

The marketing mix includes place, price, positioning and promotion.

5

The success of negative driven products relies on consumers __________.

6

What is NOT a type of pricing?

7

Why are the “Seven Pillars of Marketing” important to marketing strategies?

8

It is rare for a completely new product to enter markets and be successful.

9

Which of the following is NOT an example of demographic segmentation?

10

Which of the following is NOT one of the seven pillars of marketing?

Marketing Concepts Test