Four Examples of network Television channels

what are ABC, CBS, NBC, and Fox

Because their advertisements last only as long as they are on the air

why broadcast media is considered time media not space media

An advertisement shown on a 40-foot screen prior to a Blockbuster hit

What is movie theater advertising?

To qualify as Specialty Media an item must be

Imprinted with the company name

The purpose of out-of home media

What is to reach people when they are away from home

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Advertising Media

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Questions 20

Answers

1
A primary disadvantage of magazine advertising
Lengthy prep times
Reader keeps magazines for a long time
Higher quality color
Wider circulation
2
Four Examples of network Television channels
what is Netflix, Redbox, Amazon prime, and HBOGO
what are HBO, Cinemax, Showtime, and Fuse
what are ABC, CBS, NBC, and Fox
what are g105.1, 88.1. 95.3, and 96.1
3
Magazines share many characteristics with this type of advertising media
what is radio
what are commercials
what are newspapers
what are banner ads
4
Which is NOT an advantage of Out of Home Media?
Exposure 24/7
Repetitive Viewing
Geographic Area
Must be short
5
Two forms of direct mail are
Electronic and telephone
Telephone and printed
Electronic mail and printed
Broadcast and print
6
Seventeen, People, and Sports Illustrated are examples
what are classic novels
what are commercials
what are radio shows
What are consumer magazines
7
A publication that is useful if you are segmenting your market geographically
what is the New York Times
what is alternative press newspapers
What is a newspaper
what is a folk song
8
People wearing or holding signs to advertisee a business or product
What are Human directionals
What are walking advertisements
What are Human billboards
what are Street Barkers
9
A temporary tattoo on a person's forearm is
Smishing
Human Billboard
An Avatar
Human Directional
10
An example is an actress on a sitcom using an Apple computer
What is product placement?
What is telephone directory advertising?
What is a human billboard
What is a newspaper advertisement?
11
Because their advertisements last only as long as they are on the air
People don't care about ads
why broadcast media is considered time media not space media
you forget what you don't see
People are just trying to live on this big, blue marble
12
An advertisement shown on a 40-foot screen prior to a Blockbuster hit
What is directory advertising?
What is an avatar?
What is movie theater advertising?
What is telemarketing?
13
A 30 minute commercial featuring skin-care products
what is nip/tuck
What is a podcast
What is an Infomercial
what is a commercial
14
The technology that allows radio stations to broadcast their programming beyond the local area
What is the iPhone
what is a book
What is the Internet
what is television
15
Advertisers located on buses and bus shelters
what are commercials
what are transit posters
what are posters
what are banner ads
16
Examples include Business Week, Fortune, and BrandWeek
Whate are business magazines
what are travesties toward humanity
what are scientific articles
what are literary periodicals
17
To qualify as Specialty Media an item must be
Sold to consumers
Delivered through the postal service
Imprinted with the company name
Used for decorative purposes only
18
The two types of broadcast media
what are tweets and newspapers
what are television and radio
Newspapers and radio
what are magazines and podcasts
19
The purpose of out-of home media
what is to reach people only in the house
what is to reach people in vacation
what is to drive people from public
What is to reach people when they are away from home
20
Sending promotional emails to customers with their premission
Telemarketing
Movie Theater Advertising
Opt-in email marketing
Direct printed email

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