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Advertising Techniques
Advertising Techniques
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A quiz to revise the Advertising Techniques in Unit 8 - Upper Intermediate EDE class
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
This one uses numbers, percents and charts to show that their product is better.
Bandwagon
Facts & Figures
Amazing results
Emotion sells
2
What type of Advertising Technique does this advertisement use?
Celebrity endorsement
Testimonial
Amazing Results
Bandwagon
3
What type of Advertising Technique does this advertisement use?
Transfer
Testimonials
Bandwagon
Avant-Garde
4
The intention of this technique is to catch customers attention using controversial images.
Bandwagon
Bait and switch
Provocative imagery
Humour
5
This persuasive technique uses a famous or non-famous person to endorse a product.
Celebrity endorsement
Emotion sells
6
"Emotion sells" is a persuasive technique that makes consumers feels cheerful, elated or fearful.
True
False
7
What type of Advertising Technique does this advertisement use?
Facts & Figures
Humour
Bandwagon
8
"Animal persuasion" advertising technique intends to show how well a product works
True
False
9
What type of Advertising Technique does this advertisement use?
Individuality
Power words
Humour
Bandwagon
10
The technique 'Bait and switch' is the one that encourages the consumer to buy a more expensive product.
True
False
11
What type of Advertising Technique does this advertisement use?
Transfer
Testimonials
Bandwagon
Facts & Figures
12
What type of Advertising Technique does this advertisement use?
Bait and switch
Emotion sells
13
This persuasive technique states that you should buy it because everybody else has it.
Bandwagon
Bait and switch
14
What type of Advertising Technique does this advertisement use?
Individuality
Humour
Bandwagon
Facts & Figures
15
What type of Advertising Technique does this advertisement use?
Product comparison
Testimonials
Amazing results
16
What type of Advertising Technique does this advertisement use?
Bandwagon
Power words
Facts & Figures
Average person
17
This technique says that if you get it you feel like an individual and think the product is unique.
Bandwagon
Individuality
