GEGA2003 REVISION

It appears that children base their perceptions of reality on ______.

Stereotypes on television ______.

McLuhan’s outlook on the effect of new technologies in media on our senses was a positive one.

Some scholars criticize advertisements for being deceptive. These scholars believe that:

McLuhan felt that it was essentially impossible for us as media consumers to be aware of ______.

Matching - Match the description with the corresponding news perspective. (*Accurate facts are highlighted*)

Matching - Match the description with the correct stage of the media life cycle. (*Diversion of advertisers*)

The political philosophy perspective on the news specifies ______.

Consumers often voluntarily participate as an advertiser.

What happens to the media exposure of the average person each year?

Globalization is the outcome by which regional economies, societies, and cultures have become integrated.

Which of the following best describes cultural imperialism?

If consumers pulled out of the economic media game, the game would collapse.

Media businesses compete in the ______.

When you watch football games on television, you don't pay much attention during the ads. This is an example of ______.

Most of the mass media are currently in which stage?

Automatic processing guides a small portion of our media exposures.

Market segmentations by gender, age, ethnic background, education, and income are all forms of ______.