UNIT TEST 4.01-4.05 SEM I

Question 1

What do businesses need to remember after they send a news release to the media?

Accepted Answer

Editor decides whether to publish or broadcast the release

Question 2

Why would an athlete with a bad reputation volunteer to be a spokesperson for Special Olympics?

Accepted Answer

Overcome negative publicity

Question 3

What is an example of a bus using a celebrity's appearance to attract customers to an event

Accepted Answer

Rock star signs copies of latest CD at store grand opening

Question 4

Why would a fundraiser use a famous country singer other than to increase ticket sales

Accepted Answer

stimulate interest in an event.

Question 5

A primary reason that sport/event marketers sell advertising space in their programs is to

Accepted Answer

generate revenue.

Question 6

When attending a sporting event, most fans expect that the facility will provide them with a(n)

Accepted Answer

safety environment.

Question 7

Sport/event organizations develop and generate newsletters to

Accepted Answer

communicate with the public

Question 8

What is a primary consideration for fans who are attending a pro football game in a large city?

Accepted Answer

Availability of parking space

Question 9

To develop positive relationships with the media, an ad agency's public-relations director must

Accepted Answer

honest and professional.

Question 10

Developing relationships with TV stations and newspapers is a way an ad agency can generate

Accepted Answer

publicity

Question 11

What do event organizers often include in an event to add interest and excitement to the event:

Accepted Answer

Celebrity appearance

Question 12

A stadium designed with more female rest rooms is responding to which customer expectation?

Accepted Answer

Adequate facilities

Question 13

When creating a promotional script to read during a pregame award ceremony, the employee should

Accepted Answer

identify name pronunciations that might be difficult to read

Question 14

What do sport/event planners often develop to encourage television and newspaper coverage?

Accepted Answer

Media guides

Question 15

selling advertising space in a program, it is important for marketers to give their customers

Accepted Answer

advertisement specifications.

Question 16

The purpose of designing an event program that contains space for advertisements is to

Accepted Answer

generate more revenue

Question 17

paying for the air travel, lodging, and meals for a band. These requirements are examples of

Accepted Answer

rider terms.

Question 18

Why would a company develop an interactive relationship with the broadcast and print media?

Accepted Answer

Builds mutually favorable relationships

Question 19

Author appearences, book signings and readings at bookstores help the bookstores because

Accepted Answer

their sales will likely increase.

Question 20

When marketers use communication to build trust with the media they are creating _ relationship

Accepted Answer

interactive

Question 21

To sell advertising space in an event program, the first thing Kyle should do is

Accepted Answer

develop a list of local businesses to contact

Question 22

Why would people to not want to go to a fireworks show that attracts thousands to downtown area

Accepted Answer

Traffic

Question 23

What do teams design for games that often become promotional tools because fans take them home?

Accepted Answer

Programs

Question 24

Event organizers often give the media a chance to visit in advance is to encourage the media to

Accepted Answer

publicize the preparations.

Question 25

What do businesses often include with a news release to attract an editor's attention?

Accepted Answer

Captioned photograph

Question 26

To increase revenue professional baseball & football teams often sell advertising that appears

Accepted Answer

on the back of tickets.

Question 27

Who would be best celebrity to have as an MC for a charity event at a 5-star restaurant in NYC

Accepted Answer

Bella Marie, a well-known international fashion model

Question 28

Why is it important for professional sport organization to develop relationships with the media

Accepted Answer

To maximize favorable news and event coverage

Question 29

What information should a business obtain to get its news releases used?

Accepted Answer

Media deadlines

Question 30

When writing news releases, businesses should avoid including their

Accepted Answer

opinions.

Question 31

developing a rate card for advertising space in a yearbook. What layout is most expensive?

Accepted Answer

1/2 page four-color

Question 32

selling program ads for a band competition Who would most likely purchase ad space in a program

Accepted Answer

Local music shop

Question 33

What should be done to minimize the damage that results from a press release with errors?

Accepted Answer

call the media to give the correct information

UNIT TEST 4.01-4.05 SEM I

Questions 33

UNIT TEST 4.01-4.05 SEM I

Questions 33