DC chapter 7

What distinguishes a blog from other types of social media is:

Webinars are a great tool for gauging audience reaction.

According to the text, why is it important to choose an articulate host or moderator for a podcast?

When producing a podcast, it is best to:

Regarding video streaming, all of the following are true except:

The primary difference between a podcast and a webinar is

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

 Word-of-Mouth Marketing may be only half as effective as traditional marketing.

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Webinars resemble an online television show.

professional/corporate blogs fail b/c they do not accomplish their objectives/are unclear on what they should be

 In blogging, the suffix at the end of a URL address of the blog site indicates: 

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

The fact that everyone is a publisher means

What is one way to create interaction during a webinar?

One of the challenges with using podcasts in a marketing plan is

What should be considered when determining how long a podcast should be?

Which of the following is a true statement?

The important breakthrough that made podcasting possible was

Creating a blog is almost always the hardest part of the process