Chapter 1 Marketing is all Around You

Jared's mom bought him Coco Puffs for breakfast. What group does Jared belong?

"Buy one get one free." This is an example of distribution.

The added value of a product in economic terms

Percentage of total sales generated by competing companies

Selling camping gear thru catalogs sent to Sierra Club members is an example of place utility.

Obtaining, developing, or improving a product is

Tangible items

Providing customers with goods and services they want

Tom answered a phone survey to rate the customer service. What marketing core function is this?

Which of the following utilities is not directly related to marketing?

Planning, promoting, and distributing products

Deciding how much to charge for goods and services

Deciding how goods get into customers hands

A marketing concept includes info such as ethnic background, age, income & geographic info.

The owner of a miniature golf business provides her customers with?

People who share similar needs/wants and can purchase a company’s products make up a market.

Which economic utility increased when fast food restaurants began accepting credit cards?

Businesses that buy products for use in their operations

Product, price, place, promotion

Which of the following utilities involves making products?