SEM 1 UNIT 2 TEST

Marketers divide their markets by grouping customers according to their

Geographic segmentation is dividing a market by where customers are

A primary benefit that magazine advertising offers is the ability to

form of advertising involves a company paying an athlete to appear in a television commercial

Males b/w the ages of 18-35 who are sports-minded & live in Orlando, Florida is an ex. of a

A target market can be described as the

To buy a product, customers in a market must first

A way by which newspapers can be classified as advertising media is by

The same person can be included in more than one

To learn about its target market's needs & wants, MLS should get info from its fans

A SEO that wants to obtain information about the population in a certain location might use

Which of the following statements about television advertising is true

Which is the best for getting primary marketing info about fans' opinions about band's album

Which is an example of a newspaper that focuses primarily on the business world

What type of marketing information might a business obtain by monitoring sales invoices

What should a sports or entertainment event do in order to be successful

Advertising media are channels of

When examining a market, marketers primarily notice its

Text-message advertising is most likely to be successful when the ads are

One reason why television is popular with advertisers is because it is the

Sorting customers by their physical and social characteristics is called _________ segmentation

To know what web sites & advertisements visitors see, sports and event e-marketers would check

A database of competitor information often contains information about the competitor's

What internal records do many businesses monitor in order to obtain useful marketing info

One type of primary sport/event marketing information is information that is obtained from

When creating tickets for a SEO often embed special watermarks into the ticket design to

What type of competitor info is it important for SEO to maintain in a database

lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of

Which is a reason why bus should always check their internal records that have marketing info

Pop-up blockers and spam filters help individuals to avoid

The promoters of an Xgame weekend event would most likely target which of the following markets

Which of the following might a sport/event organization search to obtain marketing information

What do pro sport teams do to promote interest in a team that is losing support from fans

Which is a factor that SEM marketers consider when targeting customers for a specific event

Which internal records might a bus use to analyze info regarding customer satisfaction levels

Sporting-goods businesses often gather marketing information to

When marketers sort customers behaviorally, they divide them by

Which are the most important considerations when designing a basketball team's logo

Which of the following is a secondary source of sport/event information

Newspapers and magazines are categorized as _____________ media