Social Media Certification Review

Practice of increasing the quantity and quality of traffic to a website through organic search engine results is ...

What once-popular peer-to-peer communication is Twitter similar to?

You'll want your video ad on YouTube to be between _____________ long.

What was Snapchat's original name?

In what year did Facebook go public?

________________ marketing is a method that is considered to be indirect. A brand sends a message to a larger audience.

___________________ measures how well customers are familiar with a brand, products, and services.

____________ marketing is a method that tailors marketing plans toward each customer based on their individual choices.

________________ is a marketing technique which involves promotion on various social media platforms.

How long did it take Instagram to reach 1 million users?

Which social media platform was the first data-deleting app?

Content created for Snapchat should be _____________, prepared, and presentable.

What is the first step in creating a business strategy?

__________ are the framework for everything a business does, including marketing.

What are the five different types of Instagram ads?

Engaging in various strategies to help increase the level of overall engagement across your sm platforms is evidence of

Which of the following is NOT an example of a raving fan?

___________________ is a performance indicator that measures the amount gained from an investment relative to its cost.

____________________ is a business metric used to track and evaluate a company's success.

Why can geo-targeting be a struggle for marketers and social media advertisers in the US?

Which of the following was presented in Stukent's textbook as a good way to hook your viewer?

Which of the following IS NOT a marketing goal?

Marketing that focuses on attracting customers via company-created Internet content.

Which of the following is not a P in the Marketing Mix?

Which Social Media platform was born in 2003 originally created for Harvard students?

___________________ is the identified groups of consumers most likely to purchase your product or service.

In social media marketing analytics are often used to study historical data for all of the following, except __________.

_________________ is a distinctive name, design, logo, mark or combination of elements that create a company's identity.

Which is NOT among the metrics presented as important to social media analytics?

Which of the following is the first step in conducting a social media auditing plan?

What does the acronym GCT stand for?

The process of communicating a company's value to customers is called _________________.

________________________ is a regular examination of your business' social media activity.

According to Jay Baer, how should you respond to your online haters?

What are the ranking factors of a successful YouTube channel?

_________ is a web-based technology that enables the development, deployment, and management of social media solutions.

Which of the following is NOT an example of paid social media advertising?

Immediate return on investment, exact targeting, and continual traction are all ________ of paid social media marketing.

What was the first true social media network and when was it "born"?

What does the acronym UGC stand for?

During the _____________ stage of a social media marketing strategy, engagement, and metrics need to be monitored.

What is a custom audience?

A good habit to get into is to post ___ % promotional content and ____ % non-promotional.

The maximum amount of money you are willing to pay to generate 1,000 ad impressions is known as cost per __________.

In what year was the first YouTube video uploaded?

What is communicated to and perceived by an audience? It can be verbal, written, or non-verbal.

________________ is content and/or interactions used to grow or engage with SM communities other than paid means.

How much does organic content cost?

According to SproutSocial, 46% of people unfollow brands that ___________________.

___________________ is the statement or phrase that encourages audience response.

Communication between a brand an audience member through likes, comments, retweet, etc. is known as _____________.