Persuasive Elements Flashcards | StudBudPersuasive Elements
Persuasive Elements
1Fact
- Justification because large group is
- Information that is objective
- Using a similar grammatical structure
- Well-founded on evidence accurately to the real world.
2Ethical Appeal
- Based on experiences
- Repeating a word
- Attempts to reach people's moral values
- Relies on endorsements
3valid
- Proving a claim using evidence and reasoning
- Well-founded on evidence accurately to the real world.
- Using a word or phrase over and over again to emphasize
4Transfer
- Connect a product or idea with another idea or product
- The use of big words
- Concrete facts used to support a claim
5Claim
- Support from well know people or customers
- The use of big words
- A statement that can be debated
- Moving from evidence to conclusion
6Evidence
- Comparing two things to make a point
- Art of swaying people's feelings, opinions, and actions
- measurable, quantitative, and tangible
- Concrete facts used to support a claim
7Pathos/ Emotional Appeal
- means to convince an audience by use of logic or reason
- Information that is objective
- means to persuade an audience by appealing to their emotions
8Plain Folks appeal
- Using a word or phrase over and over again to emphasize
- Information that is objective
- Ordinary people can connect to an idea or use a product
9Bandwagon
- Anybody can relate to it.
- An idea transmitted
- A celebrity endorsement
- Everyone is doing it so you should
10Argument
- Connect a product or idea with another idea or product
- Proving a claim using evidence and reasoning
- Moving from evidence to conclusion
- A statement that can be debated
11Persuasion
- Well-founded on evidence accurately to the real world.
- Art of swaying people's feelings, opinions, and actions
- Using a word or phrase over and over again to emphasize
- Information that is objective
12Parallelism
- Using a similar grammatical structure
- means to convince an audience by use of logic or reason
- Support from well know people or customers
13Reasoning
- Moving from evidence to conclusion
- Comparing two things to make a point
- Connect a product or idea with another idea or product
14Testimonial
- The use of big words
- Art of swaying people's feelings, opinions, and actions
- Support from well know people or customers
15Opinion
- Proving a claim using evidence and reasoning
- Using a similar grammatical structure
- the absolute truth
- judgment formed on a matter based on experience or emotions
16Repetition
- Using a similar grammatical structure
- Using a word or phrase over and over again to emphasize
- means to convince an audience of the author's credibility
17Logos/ Logical Appeal
- Support from well know people or customers
- Ordinary people can connect to an idea or use a product
- means to convince an audience by use of logic or reason
18Analogy
- Justification because large group is
- A statement that can be debated
- Comparing two things to make a point
19Ethos/Ethics
- means to convince an audience by use of logic or reason
- A statement that can be debated
- means to convince an audience of the author's credibility
20Loaded Language
- Well-founded on evidence accurately to the real world.
- means to persuade an audience by appealing to their emotions
- The use of big words
