2017 MKTG 3013 Final Exam Review

Price elasticity of demand is

Cognitive dissonance can happen in what stage?

A _______________ has legal authority to act on behalf of the manufacturer

A store that carries a lot of different kinds of shoes illustrates what concept?

Firms can't satisfy the needs of all consumers, so they focus on one or more subgroups called

True or false? Not-for-profit organizations engage in segmentation of their clients.

The _______ Act forbids actions that are likely to lessen competition.

If consumer tastes shift, how will the demand curve be impacted?

Which of the following is an example of behavioral segmentation?

What characteristics should a market segment have in common?

Cost per thousand (CPM) is a way to compare the effectiveness of your advertising dollars

Happy Meals toys at McDonald’s are an example of what type of consumer-oriented promotion?

The cluster of benefits that an organization promises customers to satisfy their needs

In pure competition, there are many sellers with

The personal, social and economic significance of the purchase to the consumer is called

Avoiding stockout situations is vital for market leaders with ___________ products

What kind of data should be collected first in marketing research?

If a firm sells in a foreign country through an intermediary, it is participating in

Changing the place a product occupies in consumers' minds is called

Perceived benefits/price =

Market-product grids can help identify synergies. What are synergies?

Which of the following is considered a form of non-store retailing?

Consumer learning refers to behaviors that result from...

Criteria or standards used to evaluate potential solutions in marketing research

Competitors prices are a

A test advertisement is hidden within other ads in what type of pre-testing?

The Federal Trade Commission monitors

Most new products

Outdoor media is most effective at meeting what promotional objective?

Under conditions of elastic demand, when price decreases, total revenue will

A restriction placed on the amount of product that can leave or enter a country

True or false? A break-even point is usually expressed in a whole dollar amount.

One of the disadvantages of outdoor media is

Skimming or penetration pricing are used for products in what stage?

Which of the following is NOT a trade-oriented sales promotion?

Which of these is NOT part of the product life cycle?

The strategic marketing process starts with

According to the wheel of retailing, retailers start out with

True or false? The purpose of loss-leader pricing is to increase sales.

The break-even point (BEP) is the quantity at which

The goal of a pioneering advertisement is to

This type of advertising is best for products and services in the maturity stage

Individuals who exert direct or indirect social influence over others are called...

Which of the following can influence the consumer purchase decision process?

Pricing candy bars at $1 in vending machines is an example of