A market penetration strategy focuses on _________.

increasing sales of existing products to existing customers

In the Consumer Buying Process, Need Recognition, occurs when?

at the beginning as the very first step

In the Marketing P for pricing, product penetration pricing is ________.

setting a relatively low initial entry price

A marketer's job is harder when _____?

the economy is slowing and unemployment is rising

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Marketing Quiz

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Questions 10

Answers

1
A market penetration strategy focuses on _________.
entering new markets by selling existing products
entering new markets by selling new products
increasing sales of existing products to existing customers
creating new products for existing customers
2
In the Consumer Buying Process, Need Recognition, occurs when?
after researching and evaluating
at the beginning as the very first step
at the end as the last thing the consumer thinks bout
after purchasing and post-purchase evaluation
3
In the Marketing P for pricing, product penetration pricing is ________.
setting a higher initial entry price
setting a relatively low initial entry price
adjusting the prices of identical goods with consumer demand
adding a percentage to the cost of producing the product
4
Which of the following is NOT one of the 4 Ps of Marketing?
public
product
promotion
place
5
A marketer's job is harder when _____?
the economy is slowing and balance of trade is rising
the economy is improving and inflation is declining
the economy is slowing and unemployment is rising
the economy is improving and unemployment is declining
6
In marketing data research, a primary data source might include _______.
accessing Government statistics
conducting a consumer survey
purchasing research data from media research corporation
reviewing company historical records
7
The competitive environment of the soft drink industry is _____________.
friendly with low rivalry
fierce with high rivalry
low as most companies form partnerships
non-existent as there are few major providers
8
________ consist of coupons, contests, games, rebates, and mail-in offers.
Conventions and trade shows
Business-to-business marketing
Consumer sales promotions
Public relations
9
Which factor of PESTEL is "new regulations requiring the labeling of trans-fat content"?
economic
environmental
socio-cultural
legal
10
The baby boomer generation are now the target market for _______?
bicycles and sports equipment
life insurance and family vehicles
gaming consoles and online shopping
cruises and botox

Marketing Quiz Flashcards | StudBud