2025 CB Exam 1 Review

Licensing occurs when a company ________.

Much learning takes effort and time, but _________ learning is so casual that it's unintentional.

A product that helps to establish the user's identity is called ________.

Which of the following theories postulates that much of consumer behavior resembles actors in a play?

________ refers to the extent to which processing activity is devoted to a particular stimulus.

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

Which theory stresses the importance of internal mental processes?

________ memory permits the temporary storage of information we receive through our senses.

Which of the following was first demonstrated by Ivan Pavlov?

________ is focused on general knowledge about the world and includes facts, concepts, and ideas.

When individuals/groups select, purchase, use, or dispose of products, services, ideas, etc. to satisfy needs & desires

A person who identifies a need/desire, makes a purchase, & then disposes of a product during the 3 stages of consumption

Negative reinforcement occurs when an unpleasant event follows a response.

During ______, deep processing occurs that transfers information from short-term to long-term memory

Companies that think carefully about the impact of sensations on product experiences are practicing ________.

When consumers see only what they want to see and don't see what they don't want to see it is called ________.

Popular culture is both a product of marketing and an inspiration for marketing.

According to Weber's Law, the weaker the initial stimulus, the greater a change must be for people to notice the change.

When Campbell's markets many products under the Campbell's brand name it is called licensing.

Consumers' attraction to slot machines can be explained by the variable ratio reinforcement schedule the machines use.

Which of the following time periods is encompassed in the study of consumer behavior?

Which of the following is NOT considered a demographic characteristic?

A want is something a person must have to live.

People often buy products for what they mean, not just what they do.

Haptic senses refers to a consumer's sense of smell.

In Pavlov's experiment, the bell was the unconditioned stimulus.

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.

Stimulus generalization can lead to a halo effect

Instrumental conditioning is also called classical conditioning.

The minimum difference that can be detected between two stimuli is known as the ________.

________ refers to the meanings we assign to sensory stimuli.

Psychographics are statistics that measure observable aspects of the population.

When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.