Basic Marketing Concepts Review 1

 All marketing decisions are affected by other activities of business but not affected by marketing activities.

Which is NOT a purpose of marketing?

Which of the marketing mix relates to shipping a product?

Promotion is considered to be one of the Four Ps in an expanded ____ .

Which would be considered part of the “product” element of the marketing mix?

the process of managing the identity and perception of a product or service.

Which is NOT a marketing function?

What type of business does the traditional marketing mix often limit?

Research done first-hand is called____

The activity of promoting and selling a product or service to satisfy a customer’s needs or wants

What is most expensive marketing research for a business to engage in

 Mass selling can be part of __________ and involves communication with large numbers of consumers at one time.

What is  qualitative research method?

Focus marketing efforts on people who work in large metropolitan areas 

Four tools of the marketing mix used to sell a product or service to meet consumer wants or needs?

Published research on the internet to make marketing decisions for a new product business that will be launched. 

Focus marketing efforts on people who love playing baseball, which method of segmentation did they use?

Process of setting marketing goals, devising a strategy to reach goals to maximize the profits of a product or service.

Which is an advantage of mass marketing?

 Which best describes the product and service management function?

Past research which has already been performed and often published