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Marketing Fundamentals Flashcards | StudBud

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Marketing Fundamentals

13 terms·StudBud Administration·85 plays

Test your knowledge on key concepts and tools in the field of marketing

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Questions 13

Answers

1
What is brand loyalty?
Market share
Product quality
Sales strategy
Customer preference
2
Content marketing involves creating valuable content
True
False
3
What is a marketing campaign?
Coordinated activities
Product launch
Single ad
Market research
4
What is a marketing funnel?
Sales report
Product launch
Customer journey
Market analysis
5
Which is a distribution channel?
Product design
Market research
Customer service
Retail stores
6
Market segmentation divides a market into groups
False
True
7
Which is a type of market research?
Pricing
Surveys
Packaging
Distribution
8
Which is a digital marketing tool?
Billboards
Radio ads
SEO
Flyers
9
What is customer retention?
Product development
Market analysis
Attracting customers
Keeping customers
10
Email marketing involves sending promotional emails
True
False
11
What does SWOT stand for?
Strategy, Weaknesses, Options, Trends
Sales, Work, Opportunities, Targets
Strengths, Work, Opportunities, Targets
Strengths, Weaknesses, Opportunities, Threats
12
Which is a marketing mix element?
Market
Brand
Product
Customer
13
What is a target market?
Suppliers
Competitors
Everyone
Specific group