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MGT657: COMPANY REVIEW AND STRATEGIC PLAN : AIR ASIA Flashcards | StudBud
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MGT657: COMPANY REVIEW AND STRATEGIC PLAN : AIR ASIA
MGT657: COMPANY REVIEW AND STRATEGIC PLAN : AIR ASIA
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Flashcards
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Questions
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Answers
1
5. In the SWOT analysis, which of the following is an *opportunity for AirAsia?
High debt levels
Expansion into new routes
Cybersecurity threats
Volatility in fuel prices
2
When did Tony Fernandes and his partners rebrand and take over AirAsia?
1996
1993
2004
2001
3
7. What strategy is included in the BCG Matrix under AirAsia’s Ancillary Services?
High Market Share, Low Growth
Low Market Share, High Growth
High Market Share, High Growth
Low Market Share, Low Growth
4
2. What is AirAsia’s vision?
To become a leading travel and financial platform company in ASEAN
To be the safest airline in the world
To connect people with luxury air travel
To create the most expensive airline in Asia
5
8. What is one of the *top 3 suggested strategies for AirAsia?
Enter European markets
Increase ticket prices
Reduce flight frequency
Focus on ASEAN region
6
10. What is one expected outcome of the Cost Leadership strategy?
Lower unit cost
Limited digital investment
Higher ticket prices
Decrease in market share
7
3. Which phrase is most closely associated with AirAsia's mission?
Now Everyone Can Fly
Premium Experience For All
Innovation Through Luxury
Fly First-Class
8
4. What organisational culture does AirAsia promote?
Profit-focused and isolated
Dynamic, flat, and inclusive
Hierarchical and closed communication
Strict and traditional structure
9
6. According to the SPACE matrix, what strategic position does AirAsia fall into?
Competitive
Defensive
Conservative
Aggressive
10
9. Which strategy involves strengthening customer loyalty through rewards and increasing flight frequencies?
Product Development
Strategic Alliances
Cost Leadership
Market Penetration
