The Marketing Plan

The path a product takes from product to final user is called a/an________.

___________is the action plan to carry out the marketing plan.

A___________brand is a brand owned and initiated by a wholesaler or retailer.

____________is important to your place strategy.

____________refers to how consumers see your product compared to the competition's product.

Placing a product in only one outlet per area is callled____________distribution.

A__________is a plan used by a business to guide its marketing process to a desired conclusion.

A/An____________is a person or business that moves products between producers and final users.

To map out how you are going to accomplish your marketing initiatives, you need to develop...

The name, symbol, or design used to identify a product is the__________.

What a business wants to accomplish through its marketing efforts is called its______________.

How you plan to deliver your goods and services to customers is called the____________strategy.

If the demand for your business goes down, you may need_________.

/An________________is an assurance of the quality of a product.

One way to improve your channel of distribution is_________________.