Which markets are likely to have short product life cycles?

Fashion and consumer electronics

All of the following are elements of being a non-profit organisation except:

Using a market-led approach, focusing on the needs of customers

Which of the following is not a characteristic of being a market leader?

Its status doesn’t affect its future strategy and objectives

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4.1 Quiz Part 2

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Questions 10

Answers

1
Which markets are likely to have short product life cycles?
Fashion and consumer electronics
Chocolate and cars
Fast food and coffee
Education and healthcare
2
'_____marketing' focuses on catering to consumer needs only.
Focused
Social
Commercial
Consumer
3
All of the following are benefits of Social Media Marketing, except:
Enhances the business’ brand
Direct feedback from customers
Easy for any business to use
Low cost to the business
4
Which of the following objective areas may be considered to have the most short-term focus?
Customer loyalty
Product development
Sales targets
Growth targets
5
Market size is measured by volume and ______________
Value
quantity
profit
price
6
Which of the following is not a characteristic of a service:
Can be returned
Cannot be stored
Intangible
Difficult to compare experiences
7
All of the following are elements of being a non-profit organisation except:
Using fundraising campaigns
Using a market-led approach, focusing on the needs of customers
Using marketing to influence behavioural changes in society
Conducting marketing activities for social marketing reasons than profit
8
Which of the following is not an example of an ethical reason to update marketing strategy?
Ethical treatment of suppliers
Selling green products
Technological change
Treating workers fairly
9
Which of the following is not a characteristic of being a market leader?
It gains economies of scale
Its status doesn’t affect its future strategy and objectives
Brand leadership leads to good promotional tools
Increased sales lead to increased profits
10
Company 'X' dominates the technology industry. Which of the following concepts does it most likely focus on?
Ethical considerations
Global considerations
Cultural differences
Innovation

4.1 Quiz Part 2 Flashcards | StudBud