MP 003 objective A

Question 1

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Accepted Answer

mass marketing

Question 2

When examining a market, marketers primarily notice its

Accepted Answer

categories

Question 3

Market segmentation is about dividing the market into __________ groups

Accepted Answer

specific

Question 4

The same person can be included in more that one

Accepted Answer

target market

Question 5

To buy a product, customers in a market must first

Accepted Answer

be willing to buy the product

Question 6

Marzetti's Musical instruments will focus its marketing high-school students. they are

Accepted Answer

target marketing

Question 7

Liza has always wanted a horse and now has money to by one. In marketing terms, Liza is a

Accepted Answer

market

Question 8

Today's customers are not influenced by mass marketing alone because they are more

Accepted Answer

discerning

Question 9

When the total market is divided, one of its groups is called a market

Accepted Answer

segment

Question 10

Mass marketing is not as precise as ________ marketing

Accepted Answer

segment

Question 11

A target market can be describes as the

Accepted Answer

group of customers business seeks to attract

Question 12

When using mass marketing, marketers seek to appeal to the

Accepted Answer

entire market

Questions 12