Marketing: Chapter 17_ Promotional Concepts and Strategies

Low-cost items given to customers for free or at a discount are:

If a new Avengers movie were to advertise through a McDonald's Happy Meal, this would be called:

Bonus: Which movie was NOT presented when discussing product placement?

Bonus! Which movie started the mass marketing trend (advertising through tee-shirts, coffee mugs, posters, etc.?)

Bonus: How many consumer promotions were discussed in your notes?

Which of the following is NOT part of the promotional mix?

A consumer rewards program would fall under which category?

When you want to create a favorable image for a business, you're doing:

If you're a manufacturer trying to get a retail store to stock your product on its shelves, what are you using?

What is it called when a company will give a cash allowance to a store for stocking the shelves with its product?

A, B, D, ____, F

Publicity falls under what type of the promotional mix?

What is it called when a manufacturer will support the retailer by helping to pay the cost of advertising locally?

Placing a "Pepsi-Cola" glass on a table in front of a TV personality is known as:

Bringing news or newsworthy information about an organization to the public’s attention is:

Which of the following is one of the two parts of promotions?

Any persuasive communication is:

How many consumer promotions did we review?

How many cars in the picture?

Any form of non-personal promotion is called:

Paying for the right to promote a company and its products on a set location is called:

True or false: sweepstakes are part of incentives?