marketing terms

the facts and figures collected from original sources.

the development of a container and the graphic design for a product

the learned values, beliefs, behaviours and traditions shared by a society

the total range of products offered by a business

market is subdivided into groups who share one or more common characteristic.

customers with similar characteristics who currently purchase the product

influenceswithin an individual that affect his/her buying behaviour.

a customer’sneeds and wants are met while achieving the business’s objectives.

the development of a product image compared with the image of competing products.

the collection of all the behaviours and characteristics that make up that person.

market segment at which most of the marketing resources are directed.

processof systematically collecting, recording and analysing information

the methods used to inform, persuade and remind a target market about its products.

 narrowly selected target market segment

refers to the number of outlets a business chooses for its product

a name, term, symbol, design or any combination of these that identifies a specific product 

the combination of four elements — product, price, promotion and place 

refersto the business’s share of the total industry sales for a particular market

a document with activities for achieving particular marketing outcomes. 

retailing activity conducted away from the traditional store

a good that can be exchanged for cash

the routes/channels taken to get the product from the factory to the customer

refers to published data from outside the business

agraphic representation that identifies a business or product

the practice of using the Internet to perform marketing activities