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Media Strategies in Advertising Flashcards | StudBud
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Media Strategies in Advertising
Media Strategies in Advertising
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StudBud Administration
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Test your knowledge of persuasive media strategies used in advertisements!
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which strategy is easily recognizable in this ad?
Cute/cartoon characters
Facts and Figures
Celebrity Endorsement
2
Celebrities are not paid to appear in commercials, they do it to increase their fame.
True
False
3
What media strategy would NOT be effective for persuading people to stop smoking.
Emotional Appeal
Shock Appeal
Logic Appeal
Cute/Cartoon Characters
4
This ad uses the bandwagon strategy to be persuasive.
True
False
5
Advertisers use these to create persuasive ads.
Movies
Strategies
Adjectives
6
What strategies are used in this Lego ad?
Bandwagon
Cute/Cartoon characters (or objects)
Snob appeal
7
Which strategy is Rolls Royce using in this ad?
Snob appeal
Logical Appeal
Bandwagon
8
Which of these might use a logical appeal?
An ad with Cardi B in it
An ad selling vacuum cleaners
A "save the environment" ad
9
What strategy is used in this ad?
Shock Appeal
Emotional Appeal
Testimonial
10
BONUS Question: Which is better?
Pepsi
Coke
11
Pepsi is using which strategy in this ad?
Emotional Appeal
Name-calling
Facts and Figures
12
Celebrity endorsement is often used in advertising to sell products.
False
True
13
Which strategy is being used here?
Celebrity Endorsement
Plain Folks
Testimonial
14
Which of the following strategies are used in this ad?
Cute/Cartoon Characters
Logic Appeal
Gender/Sex Appeal
15
Which of these is NOT a media strategy?
Opinion
Bandwagon
Facts and Figures
