MKTG Concepts CH 20: Marketing requires money

Question 1

The money recieved from the sale of products and services

Accepted Answer

revenue

Question 2

A numberical predicition of future performance for a business or a part of a business

Accepted Answer

financial forecast

Question 3

A detailed summary of the financial perforance of a business or a part of a business

Accepted Answer

financial statement

Question 4

Which of the following wouldnt be considered a short term expense

Accepted Answer

a new fleet of delivery trucks

Question 5

Long-term investments in land, building and equipment

Accepted Answer

capital expenses

Question 6

Things a business owns

Accepted Answer

assets

Question 7

A description of the type and amount of assets, liability, and capital in a business

Accepted Answer

balance sheet

Question 8

The cost or day-to-day marketing activities

Accepted Answer

operating expenses

Question 9

The amounts business owes

Accepted Answer

liabilites

Question 10

A detailed projection of financial performance for a specific time period

Accepted Answer

budget

Question 11

Decisions about distribution rarely impacts expenses

Accepted Answer

false

Questions 11