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Marketing (Conservatorium Haarlem) Flashcards | StudBud

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Marketing (Conservatorium Haarlem)

8 terms·StudBud Administration·14 plays

A short quiz on marketing (social media) facts

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Questions 8

Answers

1
What do algorithms do?
Order posts chronologically
Order posts based on relevancy
Order posts based on trending topics
Order posts through popularity
2
How long did Facebook exist before it took off in NL?
1-2 years
8-10 years
3-5 years
5-8 years
3
What type of platform are Social Media?
User Experience
User Connected
User Entertainment
User Generated
4
What is the purpose of defining your target groups
To help create the narrative and sell products
Knowing when, where and how to promote
To create a streetteam to actively promote
Being able to expand your fanbase
5
Which of the following enables a bigger reach
Likes
All beforementioned
Shares
Comments
6
Which is correct?
Branding is expressing the marketable USP's of the brand
Branding is defining the truth/value of a product/brand
Branding is actively promoting the brand and its products
Branding is selling the story of the brand
7
Why does a native video on FB get more reach through algorithms than a YouTube video?
Because FB native videos auto plays and YouTube videos don't
Because FB wants to keep users on their platform
Because users interact more with native videos on FB
Because YouTube is preventing FB from playing full videos
8
What do you need to actively work on to build a successful brand strategy?
Relationships, authenticity, consistency & engagement
Credibility, narrative, trends, algorithms
Engagement, trends, algorithms & authenticity
Narrative, consistency, authenticity, relationships & trends