Services Marketing Class 7

In the augmented service offering, the Accessibility of the service of a high-end restaurant may include:

In the scope of Relationship marketing...

Enabling services (and goods) are the one that enable the use of the core service, such as the reception of a Hotel

Examples of supporting services in a high-end restaurant may include:

In addition to the Development of the Service concept, the other steps in Managing the Service Offering include:

The augmented service offering concepts includes:

Enhancing or support. services are used to increase the value of the service and/or to differentiate it from competitors

In the Augmented service offering, Customer participation is typically high in fast food chains of restaurants settings

Over time, negative conseq. of stable relationships may occur for both parties - the so called "Light Side" of relations

The customer relationship lifecycle includes three phases: Initial phase; Purchasing phase; Consumption (usage) phase