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MACS 130 - Review
MACS 130 - Review
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MACS 130 - Review
Flashcards
50 cards
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Practice quiz
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Host live
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Questions
50
Answers
1
The costs and benefits that are not accounted for by transactions between buyer and seller.
market anomalies
economic externalities
financial externalities
market externalities
2
CBC is a ___________-driven media corporation
mandate
profit
bias
culturally
3
Who invented the convention of play-by-play hockey commentation in radio broadcasting?
Foster Hewitt
Joseph E. Atkinson
Norman Albert
Neil Earle
4
Who is the author of the dystopian novel
A Handmaid's Tale
?
Margaret Atwood
Lucy Maud Montgomery
Naomi Klein
Margaret Lawrence
5
Who/What has been sponsoring Canadian motion-picture production since the early 20th century?
federal and provincial governments
CRTC
The green party
Justin Trudeau
6
Netflix Canada was established in ____________.
2000
2010
2005
2015
7
What is targeting broadcast audiences with very specific demographics called?
exclusion
narrowcsting
profiling
digital divide
8
On mainstream television networks what percent of programming viewed is foreign?
76%
Under 30%
Over 60%
38.5%
9
Which theory assumes technology is a value-neutral tool?
constructivism
technological determinism
instrumentalism
substantivism
10
According to the textbook, what has a profound significance in our consumer society
radio
advertising
smartphones
the internet
11
____________ lead to a widespread decrease in the popularity of film in 1952
radio
television
war
the Great Depression
12
Stuart Hall defines
representation
as "the production of meaning through _________".
inference
language
symbols
images
13
What do the initials CRTC stand for today?
Canadian Radio and Television Commission
Canadian Radio Telecommunications Commission
Canadian Railway Telecommunications Commission
Canadian Radio-Television and Telecommunications Commission
14
What academic research takes into account the social setting in which audiences respond?
Marxist analysis
Uses and gratification research
Reception analysis
Cultivation analysis
15
Which one of the following is
not
amongst the "Melvin Mencher" Determinants of Newsworthiness?
Prominence
Currency
Quality
Proximity
16
American media content tends to be popular with Canadian distributors due to ...
Canadian stereotypes
higher production values
economies of scale
Donald Trump
17
What are the three industrial sectors of Canadian Cinema?
Production, Distribution, Exhibition
Exhibition, Promotion, Advertising
Advertising, Promotion, Production
Promotion, Exhibition, Production
18
Which is not a female-dominated position in the Cdn. Mass Comm. industries.
Office administration
Makeup and wardrobe
Script Writer
Editor
19
Political Theorist Jürgen Habermas coined the term "public ________"
sphere
market
globe
zone
20
media conglomerates employ in an attempt to create synergies among their media properties.
Public Ownership
Convergence
Chain ownership
Vertical integration
21
The NFB's "Unit B" originated in ...
1993
the late 1950s
1939
the late 1960s
22
Rhymes for Young Ghouls
depicts the horrors of ...
early colonization
residential schools
MACS 130
zombies
23
In the 1980s, who sponsored the New World Information and Communications Order?
UNESCO
WSIS
NAFTA
NFB
24
Systemic __________ often manifest in journalism content as left/right political ideology.
opinion
fairness
bias
prejudice
25
When we use the phrase "Canadian content" for regulatory purposes, what does it refer to?
content of a song
the audience
the people who produce it
content of a film
26
What name did the media give to the conflict between Mohawk warriors and the Military in 1990?
The Malahat Review
The Quebec Sacred Cemetery Situation
The Oka Crisis
The Montreal Fiasco
27
In the context of First Nations Media, the text makes several references to ...
Indigenous Radio – Vancouver 106.3
APTN
Kukukwes.com
Rhymes for Young Ghouls (2013)
28
Globalization refers to ...
increased mobility of capital and information
increased mobility of people
all of these
the world's increased economic interdependence
29
The concentration of firms that extends a company’s control over the entire process of prod'n.
Corporate Concentration
Chain Ownership
Convergence
Vertical Integration
30
Globe and Mail
headlines serving as a predictor of question topics in the House of Commons
Media in the public sphere
The selective tradition in media
Journalism’s agenda-setting function
Technological determinism
31
Which of the following is NOT an example of mass communication?
Magazines
Newspapers
Handwritten office memos
Books
32
The Delgamuukw Decision (1997) established aboriginal oral history as legal grounds for ...
the Oka conflict
reparations
truth and reconciliation
land claims
33
What term describes how journalists choose what goes into the news and what doesn't ?
News construction
Mediation
Mirror metaphor
Gatekeeping
34
In class, which two "silos" of mass comm were presented as more welcoming to women?
Radio and Television
Newspaper and Cinema
Books and Cinema
Radio and Newspaper
35
The Shannon and Weaver model of communication is also known as ...
Logical Model
Social Model
Mathematical Model
Physical Model
36
The newspaper at which Barbra Frum, Peter Gzowski, and Foster Hewitt all worked
The Toronto Star
The Colonial Advocate
The Halifax Gazette
The Ottawa Citizen
37
What Transportation Industry was involved with early Mass Comm initiatives in Canada?
shipping and ocean travel
flight
railway
automobile
38
Media, especially journalism, creates what Benedict Anderson refers to as a(n) ...
Artificial Identity
Fantasy Locality
Community Inside/Outside
Imagined Community
39
What has been one of the most significant changes to media in the past two decades?
Political Economy
Interactivity
Telecommunications
Convergence
40
________________ is the establishment of new independent media outlets.
foreign media
alternative media
media reform
media imperialism
41
In terms of Canadian content of music radio broadcasting, what does MAPL stand for?
Music, Audience, Participation, Loudness
Music, Artist, Performance, Lyrics
Mentality, Austerity, Principles, Latency
Music, Artist, Presentation, Location
42
The primary distinction
for the CRTC
between "broadcast" and "point-to-point" is ...
content
quality
individuals
entertainment
43
Why was the American flag banned in Canadian movies in 1917?
economies of scale
they wouldn't join the war
media imperialism
nobody liked them
44
The CBC TV Program that now streams on Netflix and stars SCTV alumnus Eugene Levy.
Lost in Space
Resident Evil
Schitt’s Creek
Kissed
45
In what year was the influential Canadian Broadcasting Act released?
1991
1999
1993
1981
46
Alanis Obamsawin's film
Kanehsatake
is primarily an example of which of the following?
Self-Representing
Self-Referential
Articulated
Represented
47
During what historical era was CBC Radio established in Canada?
after the first Hockey Night in Canada
The Enlightenment
the Great Depression
the “roaring twenties”
48
The television show
Kids in the Hall
premiered on what television network?
CBC
SCTV
APTN
CTV
49
In the 1970s, Canada's Native Communication Program helped establish a number of aboriginal ...
websites
newspapers
radio stations
televison networks
50
Netflix is not subject to CRTC regulation because it is broadcast via the internet, or ...
OCD
WTF
AT&T
OTT
