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Marketing review Flashcards | StudBud
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Marketing review
Marketing review
20 terms
·
StudBud Administration
·
149 plays
to review the discussed marketing concepts
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
The societal marketing concept looks at:
future income of consumers
future welfare of consumers
future spending of consumers
future connections of consumers
2
what is a target market?
Consumers with similar characterstics at which a company aims its products
A store that sells targets for archers.
There was not enough information to come up with an answer.
A specific group of businesses who earn money using the same place.
3
What are the five functions that every manager must complete
Purchasing, Organizing, Sales, Driving, and Cooling
Planning, Organizing, Sales, Legal, and Controlling
Accounting, Human Resourses, Contemplating, Laughing, Controlling
Planning, Organizing, Staffing, Leading and Controlling
4
Which is
NOT
one of the seven marketing functions
Economy
Pricing
Selling
Promotion
5
utility is...
offers sales in direct relation to its price
usefulness/ statisfying need and wants, another word for value
none of the above
the quantity of a good or services
6
Demographics refers to...
Age
All of the above
Profession
Gender
7
What is Place utility?
the physical characteristics of a product are improved
the product/service is available where it is wanted
making the product/service available when customers want it
the product/ service is available at an affordable price
8
SWOT analysis combines ________.
profit with productivity
a company’s mission with its goals
a company’s philosophy with its ethics
external and internal analyses
9
Define Demographics in marketing
A car race where the last car still running wins.
Common characteristics of a group e.g. age, gender, income.
Very Realistic Pictures on a video Game.
Someone who consistently uses crude and vulgar language.
10
What is Marketing?
The process of communicating the value of a product or service to customers
Selling stuff
The value of a product
Television Ads
11
When pricing your product or service you have to price it higher than your total costs in order to make a profit
True
False
12
What does the marketing concept say?
you should always advertise
you should always do what you are told by your manager
you should always satisfy your customers wants & needs
you should always give people money
13
Where does the main character of Cast Away work?
FedEx
Singapore Post
US Postal Service
UPS
14
What is an example of phsycographics
Location
Age
Interests/hobbies
Income
15
What are the four P’s of Marketing?
Place, Practice, Product, Payment
Package, Payment, Population, Product
Product, Place, Price, Promotion
Promotion, Place, Practice, Package
16
Marketing benefits society by:
Reducing employment opportunities
Preventing business competition
Increasing the cost of all goods sold.
Creating new and better products.
17
The most visible forms of marketing are:
Customer Service
Advertising
Needs and wants
Production
18
Overconsumption and materialism could be an effect of...
Pollution
Demographics
Heavy promotion and advertising
Economy
19
Possesion
utility definition
when your product will be available to the consumer to purchase
How easily can a consumer purchase your product?
tied to the distribution function of marketing
Form
20
What's the target market for a Ferrari?
Females making > $70,000/year
Newlywed couples
Families with few kids
Males making > $150,000/year
