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Advertisement Techniques Flashcards | StudBud
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Advertisement Techniques
Advertisement Techniques
17 terms
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Flashcards
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Questions
17
Answers
1
Exaggeration or overstatement
Hyperbole
Alliteration
Simile
Exaggeration
2
Repetition of
words
or
phrases
for effect
Alliteration
Memorability
Repetition
Evidence
3
A question that does not require an answer
Rhetorical question
Evidence
Logic
Statistic
4
What is the below product an example of? "Omg so awkward, I still have earphones, not AirPods" :|
Quality claim
Bandwagon / status appeal
Celebrity endorsement
Peer approval
5
What advertisement technique is being used?
Bandwagon appeal
Scientific claim
Beauty appeal
Celebrity endorsement
6
The quality of being amusing
Generalisation
Hyperbole
Authority endorsement
Humour
7
The following advertisement technique is a...
I'm lovin' it
Slogan
Logo
McDonald's
8
What is the below advertisement technique?
Comparison
Logo
Quality claim
Facts
9
A product being spread like a virus
Viral marketing
Peer approval
Figurative language
Bandwagon appeal
10
Repetition of initial consonant sounds: "Sydney's slippery slide"
Repetition
Hyperbole
Alliteration
The power of 3
11
Nike's: "Just Do It!"
Language of appeal
Logo
Evidence
Slogan
12
What is the following advertisement technique?
Peer approval
Celebrity endorsement
Bandwagon appeal
Authority endorsement
13
Anecdotal evidence is an account of something that has happened to you, somebody you know, or something you have heard
True
False
14
Imagery / visuals are effective in advertisement because...
People can't read
Pictures are fun
They help to illustrate a point visually
They just are
15
"This cream has been scientifically proven to reduce the appearance of wrinkles"
Scientific claim
Rhetorical question
Anecdotal evidence
Beauty appeal
16
"Colgate: # 1 toothpaste recommended by dental professionals"
Metaphor
Repetition
Authority endorsement
Celebrity endorsement
17
Use of personal pronouns; I, you, we
Adjectives
Inclusive language
Appeal to emotion
Emotive language
