3.03 Promotional Mix

Question 1

Jewelry store owner helping customer to select and purchase engagement ring

Accepted Answer

Personal Selling

Question 2

Television character eating Cheerios cereal and drinking Taster’s Choice coffee

Accepted Answer

Advertising

Question 3

Home and Garden Television holding a sweepstakes to win the HGTV Dream Home

Accepted Answer

Sales Promotion

Question 4

Movie preview aired prior to the showing of a feature film

Accepted Answer

Advertising

Question 5

Rapper Drake performing on The Tonight Show to promote his latest album

Accepted Answer

Publicity

Question 6

Online product reviews written by actual customers

Accepted Answer

Publicity

Question 7

Newspaper article describing a bank’s support of financial literacy in schools

Accepted Answer

Publicity

Question 8

Restaurant painting their logo with graffiti all over a city

Accepted Answer

Guerrilla Marketing

Question 9

Customers buying one pair of shoes and getting a second pair free at a discount shoe store

Accepted Answer

Sales Promotion

Question 10

Representative from a medical-equipment company discussing his/her firm’s newest MRI machine with hospital personnel

Accepted Answer

Personal Selling

Question 11

Car and truck wraps on a floral shop’s delivery vehicles

Accepted Answer

Advertising

Question 12

Candy shop offering free samples to customers

Accepted Answer

Sales Promotion

Question 13

Store clerk explaining the features and benefits of a laptop computer to an interested customer

Accepted Answer

Personal Selling

Question 14

ABC Coffee Shop presenting a summer concert series

Accepted Answer

Sponsorship

Questions 14